Leap’s Cricket Service Now Offers Free, Unlimited Messaging in All Plans
New Plans Include Nationwide Calling and Free Unlimited Text, Picture and Instant Messaging
SAN DIEGO--(BUSINESS WIRE)--Increasing its competitive edge in the industry, Leap Wireless International, Inc. (NASDAQ:LEAP), a leading provider of innovative and value-driven wireless communications services, today announced new rate plans for its Cricket customers that include unlimited messaging and nationwide roaming – allowing Cricket customers more calling freedom while taking advantage of the industry’s most competitive rates. The new rate plans include the unlimited features that have become Leap’s trademark, while providing the flexibility to roam affordably.
“We have always believed in the power of unlimited”
“We have always believed in the power of unlimited,” said Al Moschner, executive vice president, sales and marketing operations for Leap. “These new rate plans reiterate our commitment to providing our customers with calling plans that meet and exceed their needs – all with our value of unlimited. By providing all of our customers with free unlimited text, picture and instant messaging, they will be able to take advantage of a service that provides convenience, flexibility and ease of use. That, coupled with our new nationwide offerings, will give our customers the advantage of knowing that wherever they go, we’re going with them.”
All of the new rate plans include free unlimited text, picture and instant messaging as well as its core offering of unlimited local calling. Cricket customers are known to take advantage of Leap’s unlimited offerings: calling and text messaging more so than the industry average. An average Cricket customer talks more than 1500 minutes and sends nearly 400 text messages a month.
“The launch of these new, competitive rate plans is in line with our typical pattern of initiating new services in the second quarter of the year,” Moschner added. “Preparations for these changes began in mid-2006 and the plans were successfully tested in trial markets beginning last November. They are indicative of Cricket’s commitment to deliver predictable, simple and value-oriented services, as well as continually improving our unlimited offerings.”
The new rate plans are as follows:
- $35 Unlimited Basic, includes unlimited anytime minutes and unlimited text, picture and instant messaging
- $40 Unlimited Plus, includes unlimited anytime minutes; unlimited U.S. long distance; and unlimited text, picture and instant messaging
- $45 Unlimited Access, includes unlimited anytime minutes; unlimited U.S. long distance; unlimited text, picture and instant messaging; voice mail, caller ID, call waiting & 3-way calling; and home calling in all Cricket markets.
- $50 Unlimited Ultimate (available in late April), includes unlimited anytime minutes; unlimited U.S. long distance, unlimited text, picture and instant messaging, home calling in all Cricket markets; unlimited mobile Web access; unlimited directory assistance; and call forwarding.
- $55 Unlimited Access + TT, includes unlimited anytime minutes; unlimited U.S. long distance; unlimited text, picture and instant messaging; voice mail, caller ID, call waiting & 3-way calling; home calling in all Cricket markets; and 100 Nationwide minutes.
- $60 Unlimited Plus + TT, includes unlimited anytime minutes; unlimited U.S. long distance; unlimited text, picture and instant messaging; voice mail, caller ID, call waiting & 3-way calling; home calling in all Cricket markets; and 200 Nationwide minutes.
The $55 and $60 rate plans are the first to include nationwide minutes in the Cricket lineup. The plans allow Cricket customers the convenience to roam anywhere in the continental United States, knowing they are backed by Cricket’s reliable service. The $55 rate plan provides customers with 100 nationwide minutes, and the $60 rate plan provides customers with 200 nationwide minutes.
Other features customers can add onto their plans include international long distance packages (including Canada and Mexico); nationwide roaming packages; unlimited mobile Web and new voice mail, caller ID and call waiting upgrade packages priced at $3, $5 and $7. For more information on the new rate plans offered by Cricket, visit www.mycricket.com.
About Leap
Leap provides innovative, high-value wireless services to a fast-growing, young and ethnically diverse customer base. With the value of unlimited wireless services as the foundation of its business, Leap pioneered both the Cricket(R) and Jump(TM) Mobile services. The Company and its joint ventures now operate in 22 states and hold or have won auctions for licenses in 35 of the top 50 U.S. markets. Through its affordable, flat-rate service plans, Cricket offers customers a choice of unlimited voice, text, data and mobile Web services. Jump Mobile is a unique prepaid wireless service designed for the mobile-dependent, urban youth market. Headquartered in San Diego, Calif., Leap is traded on the NASDAQ Global Select market under the ticker symbol "LEAP." For more information, please visit www.leapwireless.com.
Leap is a U.S. registered trademark and the Leap logo is a trademark of Leap. Cricket is a U.S. registered trademark of Cricket. In addition, the following are trademarks of Cricket: Unlimited Access, Unlimited Plus, Unlimited Classic, Jump, Travel Time, Cricket Clicks and the Cricket “K.” All other trademarks are the property of their respective owners.
