ESPN Unveils Programming for ESPN Mobile TV, Available on V CAST Mobile TV from Verizon Wireless
ESPN Mobile TV Includes Live Games, New Shows for Wireless Platform
ORLANDO, Fla. & BRISTOL, Conn.--(BUSINESS WIRE)--From the CTIA Wireless 2007® show, ESPN unveiled the program lineup for its new channel, ESPN Mobile TV, available on MediaFLO USA’s FLO TV service, now being offered as V CAST Mobile TV from Verizon Wireless. ESPN Mobile TV — ESPN’s first 24/7 channel on a wireless service — offers live game and event coverage; comprehensive and breaking sports news, commentary and analysis; and realtime sports scores and game updates. ESPN Mobile TV also offers new programs, including ESPN ReSet and ScoreCenter, available only on the wireless platform.
V CAST Mobile TV allows TV viewers to leave the house and still watch many of their favorite TV programs while on-the-go. V CAST Mobile TV from Verizon Wireless is available in select markets today, and features live content and other programming from broadcast and cable television, 24 hours a day. For the latest information on V CAST Mobile TV from Verizon Wireless, including programs, handsets, pricing and availability, customers can visit The V CAST Mobile TV Web site at www.verizonwireless.com/mobiletv.
ESPN Mobile TV features live events with upcoming programming including the Summer X Games, the NIT Championship, the Arena Football League, IndyCar racing and NCAA baseball, softball and lacrosse In the fall, ESPN Mobile TV will showcase live college football, including games from the Big Ten, Big East and the ACC.
With ESPN Mobile TV, sports fans get a great selection of ESPN’s on-air programming, packaged in a fast-paced, dynamic format to give wireless users the sports information they want quickly and frequently. In addition to airing popular ESPN shows such as Pardon the Interruption and Around the Horn, ESPN has also created new shows for ESPN Mobile TV:
ESPN ReSet – This one hour show, hosted by ESPN talent, features the best segments from ESPN’s popular morning programming, including Mike & Mike in the Morning and Cold Pizza.
ScoreCenter - This half-hour sports news program combines elements of ESPN’s flagship program, SportsCenter, with top interview segments from ESPNEWS’ Hot List. Built around straightforward scoreboard segments, ScoreCenter recaps the day’s news, scores and information.
V CAST Mobile TV from Verizon Wireless is available on new V CAST Mobile TV-enabled handsets via a dedicated key. The programming is presented in “time block”/scheduled availability, consistent with familiar cable and satellite TV models, in both Eastern and Pacific Time zones and the program guide includes date, time and program information, while allowing customers to view programming details up to 48 hours ahead of the scheduled presentation – so that customers can see what is coming up on ESPN Mobile TV two days in advance. V CAST Mobile TV also includes optional parental control features, consistent with existing multimedia standards, to allow parents to set ratings.
V CAST Mobile TV is a service provided by MediaFLO USA, Inc., a wholly owned subsidiary of QUALCOMM Incorporated. Because MediaFLO USA operates a dedicated multicast network that delivers programming in a linear format, Verizon Wireless can offer customers the latest in mobile entertainment without impacting its award-winning voice and data services.
About ESPN Mobile Properties
ESPN Mobile Properties is devoted to extending the ESPN brand and content over wireless and encompasses a wide variety of products, including the industry's most trafficked sports content wireless site (WAP); Mobile ESPN, the immersive sports content application with real-time scores, news, video, personalization for favorite teams and much more; more than 100 daily on-demand video and audio clips; live video and audio content; mobile games; messaging based alert products; and a library of ESPN themed ringtones and wallpapers. ESPN content from ESPN Mobile Properties is available through licensing agreements with every major domestic wireless carrier and in more than 30 countries internationally.
ESPN Mobile TV, ESPN’s first 24/7 channel for wireless, is a totally new service—not a simulcast of any existing ESPN network. ESPN Mobile TV is available on MediaFLO USA’s mobile entertainment service and offers a compelling selection of live sports events; comprehensive and breaking sports news, commentary and analysis; and realtime sports scores and game updates.
About Verizon Wireless
Verizon Wireless operates the nation’s most reliable wireless voice and data network, serving more than 59 million customers. The largest US wireless company and largest wireless data provider, based on revenues, Verizon Wireless is headquartered in Basking Ridge, N.J., with 65,000 employees nationwide. The company is a joint venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.
About MediaFLO USA
MediaFLO USA, Inc. unleashes the power of TV for mobile consumers, combining the best content, an intuitive user interface and a superior multicast network to deliver a true TV experience. MediaFLO USA’s award-winning service, called FLO TV™, offers full-length simulcast and time-shifted programming from the world’s best entertainment brands, including CBS Mobile, Comedy Central, ESPN Mobile TV, FOX Mobile, MTV: Music Television, NBC2GO, NBC News2GO and Nickelodeon. The FLO TV service also delivers short-format clips and realtime information and entertainment services. Based in San Diego, Calif., MediaFLO USA is a wholly owned subsidiary of QUALCOMM Incorporated. Further information is available at www.mediaflousa.com.