Yahoo! and MobiTV Form Strategic Mobile Advertising Alliance
MobiTV Names Yahoo! Their Mobile Video Advertising Partner
SUNNYVALE, Calif. & EMERYVILLE, Calif.--(BUSINESS WIRE)--Yahoo! Inc., a leading global Internet company, and MobiTV, Inc., the global leader in mobile and broadband television and music services, have formed a new mobile advertising alliance. Yahoo! will be the ad network partner for MobiTV’s mobile video advertising sales and delivery – providing top brands access to a one-stop, fully integrated mobile media-buy across all advertising modes, including text, banner and mobile video. This announcement builds on the launch of the new Yahoo! Mobile Publisher Services today. (see press release titled: Yahoo! Launches Yahoo! Mobile Publisher Services)
“As we progress, we will deploy additional features including next-generation interactivity, location-awareness and click-to-act – maximizing the currency this alliance offers brand advertisers, while providing consumers a relevant and meaningful experience.”
“MobiTV is the pioneer in mobile television and we are excited to work with them to continue to grow the mobile advertising marketplace,” said Bruce Stewart, vice president, business development, Yahoo!. “As an undisputed leader in digital advertising across both the PC and mobile, we are uniquely able to combine valuable inventory with our global sales force and deep technology to deliver the comprehensive solution top advertisers are looking for as they go mobile.”
“Clearly this alliance provides a broad spectrum of value. In the near term MobiTV will leverage Yahoo!’s world-class advertising sales and systems capabilities,” said Jack Hallahan, vice president of advertising for MobiTV. “As we progress, we will deploy additional features including next-generation interactivity, location-awareness and click-to-act – maximizing the currency this alliance offers brand advertisers, while providing consumers a relevant and meaningful experience.”
Yahoo! will use the latest technology to deliver mobile video advertisements across MobiTV’s range of compelling live television and premium programming. Yahoo!’s experienced sales force and technology team will work to deliver the best possible experience for both advertisers and consumers. The first advertisements will go live later this year.
“It’s a privilege to collaborate with Yahoo!, a pioneer in behavioral targeting techniques, to deliver advertising which will be targeted and contextually relevant to the mobile environment,” said Ray DeRenzo, vice president of business development at MobiTV.
Yahoo! Inc. is a leading global internet brand and one of the most trafficked Internet destinations worldwide. Yahoo! seeks to provide online products and services essential to users' lives, and offers a full range of tools and marketing solutions for businesses to connect with Internet users around the world. Yahoo! is headquartered in Sunnyvale, California.
MobiTV, Inc. (www.mobitv.com) is the leading provider and platform for content delivery over mobile and broadband networks. MobiTV offers live television, premium programming, video-on-demand, satellite and digital radio services from the top networks, labels and cable providers to more than two million subscribers worldwide. Founded in 1999, MobiTV is a privately held company and headquartered in Emeryville, California.
Yahoo! and the Yahoo! logo are trademarks and/or registered trademarks of Yahoo! Inc. MobiTV and the MobiTV logos are trademarks, service marks, and/or registered trademarks of MobiTV, Inc. in the United States and in other countries. All other trademarks, service marks, and product names used herein are the property of their respective owners.
MobiTV, MobiRadio and the MobiTV and MobiRadio logos are trademarks, service marks, and/or registered trademarks of MobiTV, Inc. in the United States and in other countries. All other trademarks, service marks, and product names used herein are the property of their respective owners.