Hyatt Hotels & Resorts First Hotel Chain to Create Destination-Specific Digital Download Music Program
Hyatt and Audiosuite Design Unique Music Collections that Reflect Local Music Flavor for Guests to Enjoy on Property and at Home
CHICAGO--(BUSINESS WIRE)--Today, Hyatt Hotels & Resorts announced its new digital download music pilot program, in partnership with leading digital music agency Audiosuite, at Hyatt Regency Scottsdale Resort and Spa at Gainey Ranch and Hyatt Regency Lost Pines Resort and Spa located between Austin and Bastrop, Texas. Individual properties will offer unique, destination-specific music collections, making Hyatt’s program truly a first in the industry. Each property’s signature collections will be available online for users to download in a universally compatible MP3 format – the most widely utilized digital music format – so guests can bring their Hyatt experience home. Hyatt plans to roll out the new digital download program to its properties across North America and the Caribbean throughout 2007.
“Music evokes different emotions in different people at different times – music can make you feel good, motivate you, help you relax – in short, we want Hyatt’s music to be very purposefully woven into the overall guest experience”
Both Hyatt’s Scottsdale and Lost Pines resorts now feature music on property that celebrates the respective destination as well as showcases international and local artists. The tone, style and pace of the music adjusts throughout each day to capture the essence of the environment and guest experience, such as the tranquility of a relaxing morning massage at Scottsdale’s Spa Avania or the energy and vitality of an evening at Lost Pine’s Shellers Barrelhouse Bar.
“Music evokes different emotions in different people at different times – music can make you feel good, motivate you, help you relax – in short, we want Hyatt’s music to be very purposefully woven into the overall guest experience,” said Mark Barrott, founder of Music Styling and one of Hyatt’s music stylists. “While many hotels feature music in public spaces, Hyatt sought to design collections that truly bring out the indigenous personality of each property and, in conjunction with our partners Audiosuite, make these collections available for guests to enjoy even when their Hyatt stay is over.”
Playlists at both Hyatt properties were cultivated from a vast catalog of the world’s most unique and talented artists, and were assembled by local property representatives and music experts as well as a team of internationally-based stylists from Music Styling headed by Mark Barrott. Originally starting out as a performer and DJ, Barrott has completed five albums, provided music for the MTV Video Music Awards, the VH1 Worldwide Fashion Awards, composed music for many films and leading brand advertisements, as well as remixing famous artists like Tom Jones.
Hyatt music collection gift cards can be purchased on property or at the property Web site www.scottsdale.hyatt.com and www.lostpines.hyatt.com. Additionally, any Web site visitor can listen to the tracks, purchase full collections via credit card, or purchase gift certificates for the collections. Tracks are not sold individually. The MP3 format allows consumers to play the tracks on any device, burn CDs and make as many copies as they like for personal use.
Hyatt Regency Scottsdale Resort and Spa at Gainey Ranch
Beginning March 26, 2007, Hyatt Regency Scottsdale Resort and Spa at Gainey Ranch will feature five music collections throughout the property that celebrate Arizona’s contemporary artistry, its peaceful desert atmosphere and its vibrant nightlife. These playlists include:
Hyatt Regency Lost Pines Resort and Spa
Situated along the Colorado River in between historic Bastrop and Austin, Texas – the “Live Music Capital of the World” – Hyatt Regency Lost Pines Resort and Spa features established and emerging local artists performing all genres of Texas music. From blues and swing to jazz and traditional country, the resort’s collections feature artists such as: Willie Nelson, Waylon Jennings, Lyle Lovett, Lucinda Williams, Marcia Ball, Carolyn Wonderland, South Austin Jug Band, Toni Price, Lightnin’ Hopkins, Freddie King and many more.
Playlists available for purchase include:
New iHome™ Clock Radios
To further enhance its music offering, Hyatt Hotels & Resorts is rolling out new guestroom iHome™ clock radios in its U.S., Canada and Caribbean properties. The new in-room stereos features an iPod® docking station; high-fidelity speakers that deliver astounding clarity, depth, and power; seven time zone settings and an alarm reset feature so the clock automatically resets the alarm for the same time the next day. Whether traveling for business or pleasure, guests can now kick back, relax and enjoy their personal digital music library in the comfort of their Hyatt hotel room. The iHome clock radios are also available for purchase at www.hyattathome.com.
About Global Hyatt Corporation
Global Hyatt Corporation, one of the world’s premier hotel companies, offers today’s travelers over 735 hotels and resorts (over 136,000 rooms) in more than 44 countries. The company’s affiliates own, operate, manage and franchise Hyatt branded hotels and resorts under the Park Hyatt®, Grand Hyatt®, Hyatt Regency®, Hyatt Resorts®, Hyatt®, Hyatt Place™ and Hyatt Summerfield Suites® brands. Global Hyatt Corporation is also the owner of Hyatt Vacation Ownership, Inc. operator of the Hyatt Vacation Club and fractional residential properties and U.S. Franchise Systems, Inc., which franchises Hawthorn Suites and Microtel Inns and Suites.
From the U.S. and Canada, reservations for any Hyatt hotel worldwide may be obtained by calling 1-800-233-1234 or logging onto www.hyatt.com.
About Music Styling
Music Styling is regarded as the leading provider of bespoke music consultancy and programming to the luxury hotel industry worldwide and serve a wide range of clients including over 80 Hyatt properties (including all Park Hyatt’s worldwide), all W Hotels, St Regis and many others.
Audiosuite provides cutting edge music solutions for the Hotel industry. Formed by some of the leaders in Hotel music consultancy, digital music distribution, online retailing, and music publishing, Audiosuite has developed innovative soft and hardware products that will revolutionize the customer's relationship experience of music within the Hotel industry.