Yahoo! Appoints Reggie Davis as Vice President of Marketplace Quality
Davis Will Drive Company’s Initiatives to Combat Click Fraud, Enhance Traffic Quality and Provide Additional Visibility and Controls to Search Advertisers
BURBANK, Calif.--(BUSINESS WIRE)--Yahoo! Inc. (Nasdaq:YHOO), a leading global Internet brand, today announced the appointment of Reggie Davis to vice president of marketplace quality. In this new role, Davis will serve as the company’s first senior executive dedicated to continually enhancing the quality of Yahoo!’s display and search listings marketplaces.
“Reggie brings a deep background in quality, extensive knowledge of Yahoo!, a history of involvement in a very diverse set of operational issues across the company and the experience of hearing first-hand about what’s important to our customers”
As vice president of marketplace quality, Davis is responsible for developing and executing a strategy aimed at driving more rapid innovation, greater transparency and faster delivery of product and service enhancements to build an even higher quality advertising network for Yahoo!’s customers. Davis will hire a dedicated staff to manage across all of Yahoo!’s cross-functional quality teams and ensure that customer input is integrated into all efforts to address click fraud, traffic quality, network placement and other marketplace quality issues. Davis and his team will also be responsible for increasing Yahoo!’s dialogue with advertisers and publishers on quality related matters.
Davis is based in Burbank, Calif., and will operate within the marketing products division of Yahoo!’s recently-formed Advertiser & Publisher Group, which is led by Susan Decker.
"Reggie brings a deep background in quality, extensive knowledge of Yahoo!, a history of involvement in a very diverse set of operational issues across the company and the experience of hearing first-hand about what’s important to our customers," said Decker. "By organizing our various marketplace quality teams and initiatives under Reggie’s leadership, we are confident that we can even more effectively protect our advertisers, more quickly align publisher interests with those of advertisers and deliver on our commitment to quality more rapidly than ever.”
Davis has been with Yahoo! since January 2000 and has been closely involved in a wide array of the company’s quality and security initiatives. Prior to taking on this new role, he served as associate general counsel managing litigation, including Yahoo!’s click fraud litigation. In addition, Davis has also been involved in business continuity strategy development at Yahoo! and received the company’s highest recognition, a Yahoo! Superstar Award, for founding and chairing Yahoo!’s Information Security Committee.
“In seven years at Yahoo!, I’ve never seen a more important opportunity to partner with our customers to increase the value of our industry,” said Davis. “With our industry-leading technologies, cross-functional teams and strong executive commitment behind these initiatives, I’m very excited to lead the quality of Yahoo!’s advertising marketplaces to the next level.”
In addition to developing the company’s longer-term marketplace quality strategy, Davis has already begun working closely with the Yahoo! product teams to drive several enhancements aimed at providing greater visibility and control to Yahoo!’s search advertisers this year, including: quality-based pricing, which is designed to ensure that traffic is priced in a manner that is consistent with the quality it delivers to advertisers; domain-level blocking, which allows advertisers to identify individual domains from which they do not wish to receive traffic; automated advertiser inquiry submission processes and greater detail around advertiser and publisher adjustments.
Davis holds a B.A. from Harvard College and a J.D. from Tulane Law School.
Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo!'s mission is to connect people to their passions, their communities, and the world's knowledge. Yahoo! is headquartered in Sunnyvale, California.