Kipling Signs Deal with Superstar Singer ''Fergie'' to Design New Handbag Collection
Three-Time Grammy® Winner to Create Two Collections for the Brand
NEW YORK--(BUSINESS WIRE)--Today, Kipling North America announced plans for Grammy award-winning artist Fergie to design two new handbag collections beginning in fall 2007 and continuing through the summer of 2008. Each collection will feature new designs and silhouettes.
“Fergie has become a fashion icon in her own right and inspires women across the world - whether she’s singing on tour or walking the red carpet”
“Fergie has become a fashion icon in her own right and inspires women across the world - whether she’s singing on tour or walking the red carpet,” said Denise Seegal, President and CEO of VF Sportswear, Inc. “We’re proud to have the opportunity to partner with such an influential and stylish woman for the Kipling® brand’s first celebrity-designed collection.”
The collection will be the first foray into the handbag category for the fashion-savvy pop singer.
“As with every project that I’m involved with, I plan to put all of my heart and creativity into this one, and I’m thrilled to work with such an amazing brand,” said Fergie. “I look forward to putting my personal touch on each and every design in my signature Kipling® collections.”
The new line will be supported with advertising featuring the “Fergalicious” singer, in-store signing events, media relations and personal appearances surrounding the launch of each collection.
The collection will be available in stores beginning Sept. 1 at select retailers nationwide.
Stacy “Fergie” Ferguson has been in the media spotlight since the age of eight when she starred in the break through TV show “Kids Incorporated.” In the 1990s, Fergie was involved in the all-female pop group Wild Orchid and later joined The Black Eyed Peas. Her involvement with The Black Eyed Peas catapulted her into stardom with hits such as “Where is the Love” and “My Humps.” Fergie’s muti-platinum solo debut, The Dutchess, has received critical acclaim since its fall 2006 release and has generated three consecutive top ten Billboard hits (including back to back number one singles).
Founded in 1987 with its name inspired by the author of The Jungle Book, Kipling® has evolved beyond its original roots of providing high quality backpacks suited for the adventures of everyday life into a distinctive, worldwide brand offering a range of carryalls for a variety of lifestyles.
Its bags are effortlessly stylish, colorful and fun as well as practical and durable enough for even the most active individual. Headquartered in New York City with products developed and designed in Antwerp, Belgium, Kipling North America is a division of VF Sportswear, Inc.
The VF Sportswear Coalition includes the Nautica® and John Varvatos® brands as well as the Kipling® brand.
Kipling® products are distributed in 55 countries throughout Africa, Asia, Australia, Europe, the Middle East, South America and have been distributed in North America since 1993.
Today, more than 35 million Kipling® bags have been sold worldwide, and the bags also have appeared in top-rated television programs including “Desperate Housewives,” “The O.C.,” “E.R.,” “Sex and the City,” “The Late Show with David Letterman,” “MTV’s Real World,” “7th Heaven,” and “Will & Grace.” For more information on Kipling® bags and Kipling North America, please visit www.Kipling.com.