Eternal Images First Run of Major League Baseball Urns Nearly Sold out During Pre-Order Period

FARMINGTON HILLS, Mich.--(BUSINESS WIRE)--Eternal Image, Inc. (OTC: ETIM.PK), a public company engaged in the design, manufacturing and marketing of brand image caskets and urns, today announced that it has nearly sold-out its first run of Major League Baseball urns through pre-orders by distributors and funeral homes.

“Our pre-orders have been so strong that we have begun the next production run of the first eight urns a full two months early”

Our pre-orders have been so strong that we have begun the next production run of the first eight urns a full two months early, said Clint Mytych. We expect our next order to be available to distributors and funeral homes in mid-May and we have more than doubled the production of the initial order.

Eternal Image has just begun filling orders for the first run of urns to distributors and funeral homes this month.

The company does not expect the additional manufacturing order to impact the design and tooling schedules for the next 12 urns or the first eight caskets, both scheduled to debut this September. It will continue to take orders for the line as well as its other lines on the companys website (www.eternalimage.net)

The urn line includes eight MLB Clubs (Atlanta Braves, Boston Red Sox, Chicago Cubs, Detroit Tigers, Los Angeles Dodgers, New York Yankees, Philadelphia Phillies, and St. Louis Cardinals). Urns and caskets featuring the balance of 22 teams will launch in late 2007 and through 2008.

About Eternal Image

Eternal Image, founded in 2002, is headquartered in Farmington Hills, MI. The company is the first and only manufacturer and marketer of licensed brand image funerary products. Currently, the company offers urns and caskets that feature licensed images from Major League Baseball, Precious Moments and the Vatican Library Collection, as well as pet urns featuring the American Kennel Club and the Cat Fanciers Association. For more information about EI, visit www.eternalimage.net or call 1-888-6-CASKET.

"Safe Harbor" Statement Under the Private Securities Litigation Reform Act of 1995

Statements in this press release relating to plans, strategies, economic performance and trends, projections of results of specific activities or investments, and other statements that are not descriptions of historical facts may be forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934.

Forward-looking information is inherently subject to risks and uncertainties, and actual results could differ materially from those currently anticipated due to a number of factors, which include but are not limited to, risk factors inherent in doing business. Forward-looking statements may be identified by terms such as "may," "will," "should," "could," "expects," "plans," "intends," "anticipates," "believes," "estimates," "predicts," forecasts," potential," or "continue," or similar terms or the negative of these terms. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance or achievements. The company has no obligation to update these forward-looking statements.

Contacts

Cambridge Investor Relations
Investor Relations:
Tony Fazio, 781-214-9038
or
a.s.a.p.r.
Media Relations:
Robbie Tarpley Raffish, 410-883-2000

Better Be Business Wired.

Business Wire is the leading source for press releases, photos, multimedia and regulatory filings from companies and groups throughout the world.