Houston Interactive Marketing Association
to Host March 16 Workshop on Mobile Marketing

HOUSTON--(BUSINESS WIRE)--

Houston Interactive Marketing Association (HiMA):

WHO:    Houston Interactive Marketing Association (HiMA) is Houston's
        advocate for interactive marketing.  Founded in 2005 by
        executives from Houston-based agencies and corporate
        marketers, HiMA is dedicated to increasing the awareness,
        education and utilization of interactive marketing in the
        Greater Houston area.  HiMA is a non-profit Texas Corporation
        501(c)(6).

WHAT:   HiMA has recruited Chris Jones, Allison Gower, and Joe Devine
        to host its workshop "Strategic Opportunities for Mobile
        Marketing." These sales, brand and publishing professionals
        will guide attendees through the key strategic factors of a
        successful mobile marketing campaign such as research,
        metrics, targeting and best practices. They will discuss case
        studies and show examples on how to develop a message of
        impact and how to use strategic tools to identify
        opportunities for designing a successful campaign and guide
        associates and clients through the process.

        These three selected speakers will lead this workshop by
        combining years of marketing expertise.

        Jones is currently responsible for service offerings for the
        mobile marketing space for the North American Market for
        Novewave, a multimedia development firm with centers in India
        and Malaysia. He has also held senior executive positions for
        other organizations in areas such as business development,
        sales and marketing. For more information on Jones visit
        www.i-waves.com.

        Gower is the current chief executive officer of Qtags, a
        mobile messaging company that offers a reply text service to
        consumers who request information about a specific product or
        special offers. An expert in branding for 10 years, Gower
        served as top executive in companies such as BASF, Smith-Kline
        and Sara Lee and came up with the idea of tagging content with
        a mobile phone. For more information on Gower visit
        www.qtags.com.

        Devine is co-founder and publisher of the Houston-based Envy
        Publications and Envy magazine, a guide to current culture,
        events, restaurants, clubs and more within the metropolitan
        areas of Houston and Dallas. For more information on Devine
        visit www.envymags.com.

        Fees, which include continental breakfast, are $15 members,
        $25 non-members and free for students.

        Membership fees are $49 for students, $99 for individuals and
        $399 for corporations with up to five members.

WHEN:   Friday, March 16, 2007
        Registration will begin at 7:45 a.m.
        The event will begin at 8:15 a.m. and will end at 9:15 a.m.

WHERE:  Houston Technology Center
        410 Pierce St.
        Houston, TX 77002

HOW:    For registration and additional membership information go to
        www.HoustonIMA.org. Send all other registration inquiries to
        admin@houstonima.org. For other questions, call Kathleen
        Yarborough at 713/839-0808.