Mannatech Selects StrongMail for High Performance Email Delivery and Scalability
StrongMail Platform to Support Independent Associates with Reliable Email Delivery and Management
REDWOOD CITY, Calif.--(BUSINESS WIRE)--StrongMail Systems, Inc., the innovation leader in email infrastructure software, today announced that Mannatech, Inc. (NASDAQ:MTEX), a global wellness solutions provider, has selected StrongMail to power and manage email delivery to its international network of independent sales associates. Mannatech is investing in StrongMail's in-house email delivery platform to improve the management and delivery of more than 1 million emails per month.
“Mannatech has a committed network of independent associates, and StrongMail will enable us to empower them with reliable, personalized communications”
Mannatech has achieved its success through strong sales of its high-quality, proprietary, nutritional supplements, skin-care and topical products, and weight-management products. Mannatech's global sales associates enable the company to quickly and effectively introduce its products into the global marketplace.
StrongMail will provide Mannatech with new visibility into email deliverability, which will enable it to identify and address any delivery issues in real time. Mannatech also selected StrongMail for its powerful email management capabilities, which will allow the company to control the creation and distribution of localized email marketing campaigns. Using StrongMail's dynamic message assembly, Mannatech will be able to create customized messages to its associates. Additionally, StrongMail's email infrastructure will easily scale to meet the needs of Mannatech's rapidly growing sales force. Mannatech plans to implement StrongMail during the second or third quarter of 2007.
"Mannatech has a committed network of independent associates, and StrongMail will enable us to empower them with reliable, personalized communications," said Cindy Tysinger, Mannatech’s chief information officer. "By bringing our email expertise in-house with StrongMail, we will be able to take control of email delivery – both strategically and economically."
StrongMail integrates a complete set of delivery, tracking and management capabilities into a single platform that is optimized for high deliverability. StrongMail has the most sophisticated bounce management technology in the industry, providing granular visibility into delivery rates with clear, actionable steps to correct erroneous ISP blocks or failures. Because deliverability parameters are constantly changing, StrongMail continually pushes updates to its software installations, including the latest throttling limits, bounce codes and other ISP rules to keep its customers performing at maximum efficiency.
"By selecting StrongMail, Mannatech has made a smart investment in ensuring reliable communication with its large and globally distributed network of independent associates," said Bill Wagner, vice president of marketing at StrongMail Systems. "Mannatech's explosive growth has been fueled by its innovative products and customer acquisition model, which is well served by StrongMail's powerful email management capabilities."
About Mannatech, Inc.
Mannatech, Incorporated, is a global wellness solutions provider that develops innovative, high-quality, proprietary nutritional supplements, topical and skin care products, and weight management products that are sold through approximately 536,000 independent associates and members located in the United States and the international markets of Canada, Australia, the United Kingdom, Japan, New Zealand, the Republic of Korea, Taiwan, Denmark and Germany. For additional information about Mannatech, please visit www.mannatech.com. Media may contact Alan A. Van Zelfden at 972-471-7334 or by e-mail at publicrelations@mannatech.com.
About StrongMail Systems, Inc.
StrongMail Systems enables companies to realize the value of digital messaging with high-performance servers that simplify and enhance outbound email systems. StrongMail servers integrate a complete set of delivery, tracking and management capabilities into a single platform to "business-enable" email and other digital messages, allowing companies to build new revenue streams, improve customer loyalty and reduce costs. StrongMail servers integrate with existing business applications to unlock the potential of digital messaging for enterprises, service providers and ISVs. StrongMail is located in Redwood City, CA and is funded by Evercore Partners, Globespan Capital Partners and Sequoia Capital, the venture capitalists behind Google, Yahoo!, Cisco and Apple. To learn more about StrongMail Systems, visit www.strongmail.com.
