MySpace Implements Video Filtering System to Block Unauthorized Use of Copyrighted Content

LOS ANGELES--(BUSINESS WIRE)--MySpace.com today announced it has implemented a pilot program to block videos containing unauthorized copyrighted content from being posted in its community. With the program’s launch, MySpace becomes the largest Internet video site to offer free video filtering to copyright holders.

“MySpace is dedicated to ensuring that content owners, whether large or small, can both promote and protect their content in our community”

Using digital fingerprinting technology licensed from Audible Magic, a world leader in content rights management, MySpace's filter screens video uploaded by users and blocks any video matching a fingerprint in MySpace's database. MySpace's video filter is the latest addition to its industry leading suite of tools that MySpace has developed to help copyright owners protect copyrighted works on MySpace.

"MySpace is dedicated to ensuring that content owners, whether large or small, can both promote and protect their content in our community,” said Chris DeWolfe, CEO and co-founder of MySpace. “For MySpace, video filtering is about protecting artists and the work they create.”

MySpace's new video filter comes on the heels of the audio filtering MySpace launched last fall, screening audio files uploaded by users to hinder any unauthorized music uploads. MySpace has also developed and is making available a special content takedown tool to make it easier and more efficient for copyright owners to request removal of any user-posted content they claim is unauthorized. With MySpace's implementation of video filtering, MySpace now offers industry-leading content protection on its site.

MySpace is already blocking users from uploading any audio or video files containing Universal Music Group’s music that is not authorized, while allowing all of the extensive free authorized promotional uses that UMG and its artists currently enjoy on MySpace. NBC/Universal and Fox also are participating in the pilot program. MySpace has offered the full-range of its content protection tools to all other major music labels and to other content owners, free of charge.

Vance Ikezoye, CEO and founder of Audible Magic said, "With the explosive growth and popularity of MySpace, the recognition and filtering of copyrights will play an important role in its ongoing success. Audible Magic has a long history with identification technology and the content industry that allows us to offer comprehensive, reliable and mature solutions for user-contributed content. As a result, Audible Magic is ideally suited to support MySpace's protection of copyrighted works."

About MySpace.com

MySpace, a unit of Fox Interactive Media Inc., is the premier lifestyle portal for connecting with friends, discovering popular culture, and making a positive impact on the world. By integrating web profiles, blogs, instant messaging, e-mail, music streaming, music videos, photo galleries, classified listings, events, groups, college communities, and member forums, MySpace has created a connected community. As the second ranked web domain in terms of page views(a), MySpace is the most widely-used and highly regarded site of its kind and is committed to providing the highest quality member experience. MySpace will continue to innovate with new features that allow its members to express their creativity and share their lives, both online and off. MySpace’s global network includes localized community sites in the United States, the United Kingdom, Japan, France, Germany, Australia, Ireland, Italy, Spain, and Mexico.

(a)Among the top 2000 domains comScore Media Metrix, December 2006. For more information on comScore Networks, please go to www.comscore.com.

About Audible Magic

Audible Magic Corporation provides content management and anti-piracy services to the media and entertainment industries as well as to business, governmental, and educational institutions. The company's offerings utilize patented content identification technologies and an extensive reference database of audio and video content. Its digital technology and services are designed to monitor, track, manage, filter, and monetize digital content in all of its forms. The company has been active providing solutions for the Web 2.0 user-generated content video sharing sites.

Audible Magic has long-term relationships with the major record labels that have registered their content in the company’s database that holds one of the largest collections of copyrighted digital song recording fingerprints in the world. Corporate partners include EMI Recorded Music, Palisade Systems, Sony/BMG Music, Universal Music Group, V2 Music, Warner Music Group, and EMI Recorded Music. Audible Magic’s technology is also employed by Grouper, iMesh and PlayLouder MSP music service. Other major market customers include over 70 educational institutions and the media manufacturing industry. Audible Magic’s products include the CopySense P2P Plug-In; CopySense Network Appliance, and RepliCheck.

The Company was founded in 1999, and it operates from offices in Los Gatos and Berkeley, California. For more information, visit Audible Magic’s website at www.audiblemagic.com.