Four Major Cities to Host GameStop Sponsored DEF JAM: ICON Gaming Tournament That Features an All Star Line Up of Hip Hop’s Greatest

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Electronic Arts (NASDAQ:ERTS), in partnership with Def Jam Interactive, announced today that a series of DEF JAM: ICON™ tournaments* will be sponsored by GameStop and held in four major U.S. cities throughout February. DEF JAM: ICON will be released for the PLAYSTATION®3 computer entertainment system and the Xbox 360™ video game entertainment system in March 2007. EA Chicago and urban lifestyle powerhouse Def Jam Interactive continue to push the boundaries of game development by bringing unique and innovative content to the next generation of gaming.

Sponsored by GameStop and held at various GameStop and EB Games retail stores in Atlanta, Chicago, Los Angeles and New York, the tournament gives players a chance to compete as their favorite hip hop celebrities in one of the most highly anticipated hip hop lifestyle/fighting games of the year. Several stores in each city will host the tournaments but only one venue will also have a special appearance from one of the in-game celebrity fighters. Renowned hip-hop artist, Fat Joe, will be launching the tournament in Atlanta on February 13. He will be on location from 4:00 pm to 5:00 pm. The tournament begins at 3:00 pm.

See below for the 2007 DEF JAM: ICON tournament schedule (this list is partial and includes only the venues hosting celebrity appearances):

		CELEBRITY
DATE	CITY	APPEARANCE
2/13/2007	Atlanta -	GameStop -
	5 GameStop locations and 1	Union City SWM
	EB Games location	4731 Jonesboro Road
		Suite 180
2/23/2007	Chicago -	GameStop -
	5 GameStop locations and 1	The Brickyard S/C
	EB Games location	6451 W. Diversey Ave.,#G-9
2/27/2007	Los Angeles -	West Side Pavilion
	5 EB Games locations and 1	10800 W. Pico Blvd
	GameStop location	Space 353
3/6/2006	New York City -	GameStop -
	6 GameStop locations	1282 Broadway
		(Broadway and 33rd)

For tournament rules, information on the event and other tournament locations, please visit http://www.gamestop.com/defjamicon. Players will compete using the DEF JAM: ICON videogame, and Xbox 360 consoles provided by Microsoft. Tournament start date: 2/13/07. NO PURCHASE NECESSARY. Eligibility restrictions apply.

DEF JAM: ICON features an all-star cast and a soundtrack of hip hop hits as players live out the life of a hip hop mogul, fighting all the way from industry outsider to hip hop icon. The dream team roster spans the spectrum of music superstars such as Big Boi and Redman to industry legends including Russell Simmons and Kevin Liles.

Below is the entire cast from DEF JAM: ICON including playable fighters as well as celebrity special appearances:

Anthony Anderson	Jim Jones	Method Man	Sticky Fingaz
Big Boi	Kano	Mike Jones	Summer Walker
Bun B	KD Aubert	Nina Nicole	T.I.
E-40	Kevin Liles	Paul Wall	Tego
Fat Joe	Lil Jon	Redman	The Game
Funkmaster Flex	Ludacris	Robert Dolan	Young Jeezy
Ghostface Killah	Mayra Veronica	Russell Simmons
James Hong	Melyssa Ford	Sean Paul

DEF JAM: ICON is scheduled to ship in North America on March 6 and in Europe on March 16 for the PLAYSTATION®3 system and Xbox 360. DEF JAM: ICON has been rated M with descriptors, Blood, Strong Lyrics, Violence by the ESRB (Visit www.esrb.org for updated rating information) and rated 18+ by PEGI and the USK.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for videogame systems, personal computers and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA SPORTS BIG™ and POGO™. In fiscal 2006, EA posted revenue of $2.95 billion and had 27 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

About Def Jam Interactive

Def Jam Interactive, an division of Def Jam Enterprises, is a preeminent force in the digital industry, providing an authentic hip hop experience through gameplay, cultural nuances, strategic partnerships, music, talent and executive direction. Def Jam Enterprises offers consumers a wide range of popular products and services in a variety of industries including fashion, film, gaming, and mobile. In addition to the partnership with Electronic Arts, Def Jam Enterprises has also leveraged the power of the Def Jam brand in the mobile space; by offering hip hop focused content for wireless consumers via Def Jam Mobile. For more than 20 years, the executive team behind Def Jam have helped guide the most successful careers in entertainment: such as Jay Z, Mariah Carey, Ludacris, T.I., Kanye West, Bon Jovi, The Killers, Ja Rule, DMX, Missy Elliott, and many more. For more information, please visit www.defjamenterprises.com.

About GameStop Corp.

Headquartered in Grapevine, TX, GameStop Corp. is the world's largest video game and entertainment software retailer. The company operates over 4,700 retail stores across the United States and in fourteen countries worldwide. The company also owns two e-commerce sites, GameStop.com and EBgames.com, and Game Informer(R) magazine, a leading multi-platform video game publication. GameStop Corp. sells new and used video game software, hardware and accessories for next generation video game systems from Sony, Nintendo, and Microsoft. In addition, the company sells PC entertainment software, related accessories and other merchandise. General information on GameStop Corp. can be obtained at the company's corporate website: http://www.gamestop.com/corporate.

*Tournaments are not sponsored or administered by Electronic Arts or its Licensors.

Electronic Arts, EA, EA SPORTS, EA SPORTS BIG and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. “PlayStation”, and “PLAYSTATION” are registered trademarks of Sony Computer Entertainment Inc. Microsoft, Xbox and Xbox 360 are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries. Def Jam®, Def Jam Icon™, and all associated trademarks and logos are used under license from DJR Holdings, LLC and Simcoh, LLC. Def Jam artists appear courtesy of The Island Def Jam Music Group. All other trademarks are the property of their respective owners.