Old World Architecture Meets New World Communications as DIY Network Invites Online Users to Help Decide Design Elements of New DIY ''Blog Cabin''
Finished log cabin in Smoky Mountains to be won by lucky Web site visitor as grand prize of sweepstakes this fall
Users can blog about logs and vote on design elements at DIYnetwork.com beginning Feb. 5
KNOXVILLE, Tenn.--(BUSINESS WIRE)--Would you let your neighbor decide what color your living room should be? How about what your fireplace or countertops are made of? With DIY Network's new “Blog Cabin,” the whole world is invited to weigh-in on elements of a fabulous log cabin nestled in the foothills of the Great Smoky Mountains. (www.DIYnetwork.com/blogcabin)
“DIY-ers don’t want to just watch, they want to do! ‘Blog Cabin’ proves that the worlds of computers and of power tools are not mutually exclusive and is an exciting new way our brand users can interact with us and with each other.”
From countertops and fireplace to floors and windows, the DIYnetwork.com community on the World Wide Web will vote on key design elements for an actual log cabin to be built in the beautiful Smoky Mountains, and then given away to a lucky viewer later this year. For those dreaming of a cozy cabin in the woods, no need to wield an axe -- a click of the mouse could be all it takes!
“Is it possible that people who never meet, who come from different backgrounds, who have widely varied tastes and who live in far-flung locations can all come together to create a plan and style that somehow fits together? That was the question we started with for ‘Blog Cabin,’” explains Kathleen Finch, general manager of DIY Network. “DIY-ers don’t want to just watch, they want to do! ‘Blog Cabin’ proves that the worlds of computers and of power tools are not mutually exclusive and is an exciting new way our brand users can interact with us and with each other.”
DIY Network’s “Blog Cabin” is a major interactive initiative from DIY Network that consists of community voting and blogging online at DIYnetwork.com; construction of the actual log cabin which will be documented in a 13-part TV series this fall on DIY Network; and sweepstakes beginning this fall to award the completed cabin to one lucky winner.
DIY host and home building expert Amy Devers will take the reins of both the online blog and on-air series, joined by twin contractors Chris and Simon Hodshon to get the job done. Devers will lead discussions on what makes log cabins special, document the trials and triumphs of construction and comment on best construction practices in a blog beginning in early February on DIYnetwork.com. The Web site will also offer photos and video of the construction process.
DIY Network is available nationwide on DISH Network Ch. 111 and DIRECTV Ch. 230. For additional cable channel designations, check local listings or visit www.DIYnetwork.com.
Scripps Networks Interactive
The dynamic Web sites created and supported by Scripps Networks Interactive attracted an average of more than 13.5 million unique visitors per month in 2006. The Scripps Networks Interactive properties -- Web sites HGTV.com, FoodNetwork.com, DIYnetwork.com, FineLiving.com, GACTV.com along with broadband channels HGTV Pro, HGTV KitchenDesign, HGTV BathDesign, DIY Automotive, DIY Crafts, DIY Gardening, DIY Home Improvement and DIY Woodworking -- are not only extensions of Scripps Networks leading lifestyle brands, providing users programming information and additional instructional content, but also exciting destinations for original content, engaging video and powerful interactive tools.
From the makers of HGTV and Food Network, DIY Network is the television source for the best know-how and how-to when it comes to any type of do-it-yourself project and is one of the fastest growing digital networks. Currently in more than 40 million homes, DIY’s programming covers a broad range of categories including home improvement, crafts and hobbies. DIY’s programs and experts answer the most sought-after questions and offer creative projects for do-it-yourself enthusiasts. DIY’s companion Web site, www.DIYnetwork.com, features step-by-step instructions totaling more than 15,000 projects online and averages more than 2.5 million unique visitors per month.