Jim Belanger Named Senior Vice President of Franchise Development for Yakety Yak and Play N Trade

Industry Veteran to Lead Market Expansion

NEWPORT BEACH, Calif.--(BUSINESS WIRE)--Jim Belanger has been named senior vice president of franchise development for Yakety Yak Wireless, Inc., one of the largest wireless franchises in the nation, and Play N Trade Franchise, Inc., the fastest-growing video game retailer in the U.S.

“One of Jim’s most important tasks in his new role will be to extend market presence for both brands, and we are highly confident in his abilities.”

Belanger brings more than 30 years of franchise experience to Yakety Yak and Play N Trade, including serving as director of operations for Hickory Farms 1100 stores, divisional vice president of Rent-A-Center where he managed 300 stores, and president of Rent Club, Inc., where he expanded the franchise to 100 stores in 12 states. He has also held executive positions with Bakers Square, Burger King, Ballys Tom Foolery and Sierra Tucson.

In his new role, Belanger will lead the market expansion program for the Yakety Yak and Play N Trade brands, including single and multi-unit franchises, as well as territory opportunities for Area Developers. He reports to Ron Simpson, chief franchise development officer.

Jims success in leading brand-name franchises is a great asset that will serve us well, said Simpson. One of Jims most important tasks in his new role will be to extend market presence for both brands, and we are highly confident in his abilities.

Yakety Yak and Play N Trade are two of the most exciting franchise opportunities out there, and I am very pleased to join the team as we strengthen brand recognition and increase market share, Belanger said. Yakety Yak and Play N Trade offer entrepreneurs and small business owners a great opportunity to participate in the thriving wireless and video game markets.

Most recently, Belanger served as COO of Faces Cosmetics, Inc., where he directed U.S., Canadian and Mexican operations of franchisees and company stores. Under his leadership, the company reversed four years of losses through a public offering and concept redesign and branding.

About Yakety Yak

Yakety Yak Wireless, Inc. is one of the largest wireless franchises in the nation, offering a unique shopping experience from leading brands such as Sprint®, Nextel®, T-Mobile®, Verizon®, Ampd Mobile®, Alltel®, Cricket®, Motorola® and Bluetooth®. Rather than limiting our customers to a single product or service, we assist customers in choosing the wireless products and services that best fit their needs. Our innovative system and customer-centric approach have revolutionized the way people buy wireless communication solutions, and made Yakety Yak the one-stop shop for the consumer looking to get new or upgraded phone service or the latest wireless accessories. For more information on where to find the nearest Yakety Yak or open your own store, please visit www.yakitup.com or call 1.888.YAK.IT.UP.

About Play N Trade

Play N Trade Franchise, Inc. is the fastest-growing video game retailer in the U.S. Our stores define the ultimate gaming experience by providing exceptional customer service and an engaging community atmosphere that is inviting to everyone from the amateur gamer to the hard core gaming enthusiast. We offer one of the widest selections of new and used video games, accessories and consoles from leading manufacturers, as well as in-house tournaments, a try before you buy policy and console repair service. Whether you are a hard core gamer salivating for the latest titles, a parent looking for sound advice, or you simply want to get in the game by opening your own Play N Trade, we have a solution for you. Please visit www.playntrade.com or call 888.PNT.GAME for more information.

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Yakety Yak and Play N Trade
Pat Harriman, 949-370-2075

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