Lotus Cars USA, Inc. Joins with Domino’s Pizza in $9.99 Anything Goes Deal Contest

ATLANTA--(BUSINESS WIRE)--Lotus Cars USA, Inc. announced today that they are being prominently featured in the Anything Goes Deal™ contest for Domino’s Pizza (NYSE:DPZ) currently underway across the country. The Anything Goes Deal™ contest will permit one lucky consumer to purchase the grand “giveaway” prize, a 2007 Lotus Elise sports car, for the fabulous price of just $9.99.

To celebrate its new Anything Goes attitude, which includes selling any large pizza, with any toppings, on any crust for just $9.99, Domino's developed an innovative Anything Goes Deal™ contest that uses eBay (http://eBay.com), where a variety of premium products are being made available daily for just $9.99. Domino's kicked off the contest on January 1 by posting the first item, a 2007 Saab 9-3 Aero Convertible, for sale for just $9.99 on eBay. Within minutes of being posted, one lucky winner found the car on eBay and bought it.

The culmination of Domino's Anything Goes Deal™ contest will occur when the $52,000 MSRP (Manufacturer's Suggested Retail Price) fully equipped 2007 Lotus Elise is scheduled for “giveaway” on Thursday, February 1. For complete contest rules about the Anything Goes Deal™, visit www.anythinggoesdeal.com.

About Lotus Cars

Lotus is considered the world’s best-known British performance brand, with a reputation for innovation through a steady stream of winning racing cars and memorable sports cars. The first Lotus car was built in 1948 by founder Colin Chapman (1928-1982). The Lotus Engineering Company has pioneered numerous automotive systems and components still in use today.

About Domino’s Pizza®

Founded in 1960, Domino's Pizza® is the recognized world leader in pizza delivery, and was recently ranked in the Top 10 for the eighth time in Entrepreneur magazine's annual listing of great franchise opportunities. Domino's common stock is listed on the NYSE under the symbol "DPZ." Through its primarily franchised system, Domino's operates a network of 8,238 franchised and Company-owned stores in the United States and more than 50 countries. The Domino's Pizza® brand, named a Megabrand by Advertising Age magazine, had global retail sales of nearly $5.0 billion in 2005. More information on the Company can be found at www.dominos.com.