Stanford University Conference Reveals How Mobile Phones Will Change Society

PALO ALTO, Calif.--(BUSINESS WIRE)--The Mobile Persuasion Conference is a full-day, eight session conference hosted by the Stanford Persuasive Technology Lab featuring expert talks and panels on how mobile technology can change attitudes and behaviors.

The first Mobile Persuasion Conference will be held at Stanford University on Friday, February 2. Over 250 attendees are expected. The conference is for innovators, researchers and companies creating mobile technologies that change people’s beliefs and behaviors. Applications include health, commerce, activism, social networking, advertising, conservation and mobile gaming.

Speakers Include:

Ian Bogost, Ph.D. - Persuasive Games & Georgia Tech

Expertise: Persuading people with video games

Peter Boland, Ph.D. - BeWell Mobile

Expertise: Using mobile phones to improve health

Sunny Consolvo – Intel Research & University of Washington

Expertise: Creating mobile technology to promote physical activity

Erik Damen, Ph.D. – Pam

Expertise: Motivating people to walk more using mobile technology

Ame Elliot – PARC: Palo Alto Research Center

Expertise: Understanding cultural issues in mobile design

BJ Fogg, Ph.D. – Stanford Persuasive Technology Lab

Expertise: Creating insight into persuasive technology

Elizabeth Goodman – UC Berkeley Information School

Expertise: Investigating how mobile imaging changes cultures

Paul Hedtke – Qualcomm

Expertise: Distributing mobile technology for health promotion

Deb Levine - Internet Sexuality Services, Inc.

Expertise: Creating mobile services that change sexual behavior

Mike Liebhold - Institute for the Future

Expertise: Forecasting the future of mobile experience

Mirjana Spasojevic - Nokia Research Center

Expertise: Understanding how people use mobile technology

Along with speakers from Digital Chocolate, Yahoo! Research Berkeley, Mopocket, Intel Research, Adobe Systems, Mobile Dating Watch and more.

The sponsors of Mobile Persuasion are: Nokia Research Center, Institute for the Future, U.S. Centers for Disease Control & Prevention, and Stanford Media-X.

Tickets are available for $349 at http://mobilepersuasion.eventbrite.com/.

Mobile Persuasion will be held at the Oak Room at Tresidder Memorial Union on the second floor. 459 Lagunita Drive, Stanford, CA 94304.

About the Stanford Persuasive Technology Lab

The Stanford Persuasive Technology Lab creates insight into how computing products - from websites to mobile phone software - can be designed to change what people believe and what they do. Like human persuaders, persuasive interactive technologies can bring about positive changes in many domains, including health, business, safety, and education. With such ends in mind, we are creating a body of expertise in the design, theory, and analysis of persuasive technologies, an area called “captology.” Captology describes the area where computing technology and persuasion overlap.