Clif Bar Save Our Snow Winter Roadtrip Launches at SIA

World Champion Freeskier Alison Gannett Joins Eco-Conscious Energy Bar Maker to Inspire Skiers and Boarders to Join the Fight Against Global Warming

LAS VEGAS--(BUSINESS WIRE)--World Champion freeskier Alison Gannett kicks off the 2007 Clif Bar Save Our Snow (SOS) Winter Roadtrip today at the Snowsports Industry Association (SIA) tradeshow in Las Vegas. Traveling in an RV powered by vegetable oil, the Clif Bar SOS Winter Roadtrip will visit ski resorts and schools in the Western United States, Rockies and Canada over the next two months.

“Clif Bar is stoked to partner with athletes like Alison who demonstrate an on-going commitment to protecting winter and the planet”

The impact of global warming on snow pack levels is being felt worldwide, said Gannett. Were seeing it this up close this year, both in Europe and the Eastern US. The goal of our roadtrip is to educate skiers and snowboarders about the issue and to provide simple steps each person can take to help reduce their impact on climate change.

A recent United Nations report warns that ski resorts at lower elevations, like those in the Eastern United States, could be shut down by 2030 if global warming continues at its current rate. The same report states that high elevation resorts, like those in the Rocky Mountains, will close by 2050.

Clif Bar is stoked to partner with athletes like Alison who demonstrate an on-going commitment to protecting winter and the planet, said Ricardo Balazs, sports marketing manager for Clif Bar & Co, a natural and organic food maker for outdoor activities that has made the fight against global warming a top priority. We hope the Clif Bar SOS Winter Roadtrip will inspire thousands of skiers and riders to take small acts that collectively will help save our snow.

For more information about the Clif Bar SOS Winter Roadtrip please visit www.clifbar.com/sos.

The Clif Bar & Co. SOS Tour Dates:

Brighton, Utah:                January 26th
Alta, Utah:                    January 27th
Park City, Utah:               January 28th
Aspen/Snowmass, Colorado:      February 2nd
Crested Butte, Colorado:       February 3rd-4th
Jackson Hole, Wyoming:         February 9th-11th
University of Oregon, Eugene:  February 14th
Whistler, B.C. (Canada):       February 17th-19th

About Clif Bar & Co.

Clif Bar & Co. (www.clifbar.com) is a leading maker of all-natural and organic energy and nutrition foods and drinks, including the CLIF® BAR energy bar and LUNA®, The Whole Nutrition Bar for Women. Focused on great food and sustainability, Clif Bar & Co. works diligently to reduce its footprint on the planet from the field to the final product.

Contacts

Clif Bar & Co.
Dean Mayer, 510-558-7855, x130
dmayer@clifbar.com
or
Bulldog PR for Clif Bar & Co.
Reid Wegley, 303-494-2636
reid@bulldogpr.net

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