Medio Systems and T-Mobile Launch Enhanced Mobile Search Services

Upgraded t-zonesSM Search Delivers More Relevant Results and Easier Content Access for T-Mobile USA Subscribers

SEATTLE--(BUSINESS WIRE)--The millions of T-Mobile USA subscribers enjoying a wide variety of mobile content through the popular t-zones portal can now find exactly what they want more quickly and easily. Medio Systems has deployed a new search system for T-Mobile that presents subscribers with the most relevant results, including access to CallerTunes®, myFavesSM content, HiFi Ringers®, local business listings and selected web pages, all through a search box prominently placed at the top of t-zones pages.

“T-Mobile’s passion to continually improve the customer experience drove aggressive timelines for launching improved search services”

The enhanced T-Mobile search service is supported on currently available phone models, as well as on many older phones. Key enhancements to the service include:

  • Recommendations presenting subscribers with related items they otherwise may not find in the catalog for ringtones, wallpaper and games.
  • Improved Local Business listings searching by area code in addition to zip code and city names; searching by business name; and allowing users to browse categories of listings related to a query
  • More specific T-MobileWeb results sports scores, movie times, stock quotes, flight times, weather and news are all easier to search and discover.

Working with Medio Systems enabled T-Mobile to deliver the search solution we had envisioned, providing our customers with an interface to easily access the content and information they want, said Kyle Levine, Director of Product Marketing and Business Development at T-Mobile. We look forward to delivering world-class solutions to our customers through our partnership with Medio Systems.

T-Mobiles passion to continually improve the customer experience drove aggressive timelines for launching improved search services, said Brian Lent, President and CEO of Medio Systems. These customer-centric motivations demanded the Medio team move quickly to deliver a solution. Together we were able to launch the search service within 90 days from the first kickoff meeting.

Medios mobile search and merchandising solution will help T-Mobiles customers more easily find mobile content by enhancing these customers search experience, thereby resulting in fewer clicks to reach a desired result and higher overall satisfaction among T-Mobiles data services customers. This analytics- driven system utilizes new data-centric techniques to determine user intent. As a consequence, T-Mobile customers engaged in a search will receive exposure to increasingly popular types of content, including CallerTunes (ringback tones), games and wallpapers, and will discover the depth and breadth of the t-zones catalog. For example, a customer searching for a Nickelback ringtone will learn about every available Nickelback ringtone, CallerTune, wallpaper and news item that can be played or displayed on that customers handset. The search results that are obtained are sorted not only by content type, but also by popularity. Moreover, in a step beyond traditional search engines, the search additionally will return related content, such as ringtones from groups with a similar style (e.g., Soundgarden, Hinder), which may appeal to Nickelback fans.

T-Mobiles implementation of the broad and comprehensive mobile search solution sets a new standard of service for wireless subscribers.

About Medio Systems, Inc.

Medio Systems, Inc. is a leading provider of mobile search and advertising solutions. Its solutions combine the latest in patent-pending search, personalization, recommendation and advertising technologies with advanced data mining and analytic techniques, in order to deliver highly relevant and personalized information to each mobile subscriber.

Medio partners with mobile operators, handset OEMs and MVNOs worldwide, providing search, mobile advertising and merchandising systems designed to give each operator control over its content and advertising ecosystems. Medios solution optimizes on- and off-deck results, with the twin goals of maximizing data ARPU and ensuring a quality user experience. For more information, please visit: www.medio.com.

Contacts

For Medio Systems:
Dena Cook, 310-600-7160
dena@brewpr.com
or
For T-Mobile:
T-Mobile USA Media Relations
425-378-4002
mediarelations@t-mobile.com

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