December 26, 2006 09:00 AM Eastern Time
Amazon.com’s 12th Holiday Season is Best
SEATTLE--(BUSINESS WIRE)--Amazon.com, Inc. (NASDAQ: AMZN) today announced that the 2006 holiday
season finished as its best ever, with its busiest day being December
11th. On this day Amazon customer orders exceeded 4 million items.
Additionally, the company wrapped up its first ever Amazon Customers
Vote promotion, where 1,000 Xbox 360s were sold in 29 seconds, and 1,000
Axion portable DVD players were sold in 34 seconds.
“Happy holidays and
happy new year to all from Amazon.com employees around the globe.”
"We are truly grateful to our customers,”
said Jeff Bezos, founder and CEO of Amazon.com. "Happy holidays and
happy new year to all from Amazon.com employees around the globe."
Amazon Worldwide 2006 Holiday Facts
(Includes www.amazon.com, www.amazon.co.uk,
Amazon.com shipped more than 99 percent of orders in time to meet
holiday deadlines worldwide.
On the peak day this season, Amazon's worldwide fulfillment network
shipped over 3.4 million units.
Amazon.com shipped to over 200 countries.
One of Amazon.com's most remote shipments was Mission Impossible –
The Complete First Season (1966) shipped to Wainwright, Alaska.
Amazon.com shipped over 100,000 shipments to APO/FPO addresses.
Amazon.com 2006 Holiday Facts (www.amazon.com
Amazon’s Free Super Saver Shipping was
extended two extra days through December 17th
this holiday season.
Amazon sold enough orange flavored Airborne health supplements to
supply every passenger on 192 Boeing 747s.
Enough coffee pods were sold to make coffee for everyone in Austin,
Amazon's Electronics store sold its most expensive MP3 player to date
in 2006, the $19,999 Trekstor i.Beat Organix Gold 1GB MP3 player.
The last Prime order placed on December 22nd in time for Christmas
delivery contained a Bogen-Manfrotto Classic Tripod (Silver) delivered
to Norman, Oklahoma on December 23rd.
Amazon.com's hot holiday sellers (Nov. 16 through Dec. 19 based on
In Toys, our top sellers included Radica 20 Questions, Laugh & Learn
Cuddly Learning Puppy and Princess Genevieve Doll –
Barbie In the 12 Dancing Princesses.
Tops in video game hardware were the Nintendo DS Lite available in
white, pink and black as well as Play Station 2 and the Xbox 360.
Video games were a customer favorite again this year with New Super
Mario Bros., Brain Age and Madden Football topping the list.
In DVDs, top sellers included Pirates of the Caribbean –
Dead Man’s Chest (Two-Disc Collectors
Edition), Cars (Widescreen Edition) and An Inconvenient Truth.
In music, the top sellers included Awake by Josh Groban, Love by the
Beatles and Wintersong by Sarah McLachlan.
The top selling books were You: On a Diet: The Owner’s
Manual for Waist Management by Mehmet C. Oz and Michael F. Roizen, The
Audacity of Hope: Thoughts on Reclaiming the American Dream by Barack
Obama and Living Divine Relationships by Zhi Gang Sha.
Top sellers in Consumer Electronics include Apple iPods (various),
Canon Powershot Digital Elph Cameras and Garmin GPS Systems.
Top Software titles include World of Warcraft Expansion: Burning
Crusade (not yet released), The Sims 2 Pet Expansion Pack (Windows Me,
98, XP, 2000) and Adobe Photoshop Elements 5 (Windows XP).
Top sellers in the Beauty store were Bare Escentuals Get Started Kit,
Bare Escentuals Mineral Veil and Philosophy Hope in a Jar Daily
In PCs, the top sellers were the Apple MacBook 13.3”
Notebook PC in white and black and the Sony VAIO 15.4”
Headsets let the Wireless Accessories top sellers including the
Logitech Mobile Express Bluetooth Headset, Plantronics Voyager 510
Bluetooth Headset and the Motorola H700 Bluetooth Headset.
In Apparel and Accessories, popular items included Columbia Sportswear
Men's 3 in 1 Kestrel Parka, Reggie Bush Black New Orleans Saints Youth
Replica Jersey and Kenneth Cole Reaction Men’s
Hadley Poly Bonded Hipster Jacket.
Top-selling shoes included the Nine West Women’s
Ealene Boot, Kenneth Cole Reaction Men’s
Team Circle Boot and BCBG Girls Women’s
Kayo Mid Shaft Boot.
The top-selling products in Amazon’s
Automotive Parts & Accessories store include the Sylvania DOT-it
Self-Adhesive LED light, LifeHammer Original Emergency Hammer (Orange)
and Accutire Digital Key Chain Tire Gauge.
The top-selling Sports & Outdoors items were the Razor A Kick Scooter,
Schwinn 418 Elliptical Trainer and the Bowflex Series 7 Treadmill.
In the Baby Store, the top-selling products were Cloud b Twilight
Turtle – Constellation Night Light, Healthy
Care Booster Seat and Mozart Magic Cube.
Jewelry top sellers included 14k White Gold, Round, Diamond Stud
Earrings, Platinum, Round, Diamond 4-Prong Stud Earrings and Sterling
Silver Open Double Flower Pendant.
Watches were also popular with the Bulova Women's Diamond Bezel
Chronograph Watch, Invicta Men's Automatic Pro Diver S2 Watch and
Movado Women’s Amarosa Watch topping the
The top-selling Kitchen items included the Matfer Exopat Nonstick
Baking/Roasting Sheet, Santa Fe Quesadilla Maker and Calphalon’s
Commercial Hard-Anodized 12-in Everyday Pan.
Top selling items in Amazon’s Grocery store
were Senseo coffee pods, Numi’s Bouquet
Bamboo Gift Set and Gevalia Signature Blend T-Discs.
In Health and Personal Care, Airborne Effervescent Dietary Supplement
as well as diapers from Pampers and Huggies were top sellers.
Amazon.com, Inc., (Nasdaq:AMZN), a Fortune 500 company based in Seattle,
opened on the World Wide Web in July 1995 and today offers Earth's
Biggest Selection. Amazon.com, Inc. seeks to be Earth’s
most customer-centric company, where customers can find and discover
anything they might want to buy online, and endeavors to offer its
customers the lowest possible prices. Amazon.com and other sellers offer
millions of unique new, refurbished and used items in categories such as
health and personal care, jewelry and watches, gourmet food, sports and
outdoors, apparel and accessories, books, music, DVDs, electronics and
office, toys and baby, and home and garden.
Amazon and its affiliates operate websites, including www.amazon.com,
www.amazon.ca, and www.joyo.com.
As used herein, “Amazon.com,”
and similar terms include Amazon.com, Inc., and its subsidiaries, unless
the context indicates otherwise.
Forward Looking Statements
This announcement contains forward-looking statements within the meaning
of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934. Actual results may differ significantly
from management's expectations. These forward-looking statements involve
risks and uncertainties that include, among others, risks related to
competition, management of growth, potential fluctuations in operating
results, international expansion, outcomes of legal proceedings and
claims, fulfillment center optimization, seasonality, commercial
agreements, acquisitions and strategic transactions, foreign exchange
rates, system interruption, significant amount of indebtedness,
inventory, limited operating history, government regulation and
taxation, payments, fraud, consumer trends, and new business areas. More
information about factors that potentially could affect Amazon.com's
financial results is included in Amazon.com's filings with the
Securities and Exchange Commission, including its Annual Report on Form
10-K for the year ended December 31, 2005, and all subsequent filings.