Amazon.coms 12th Holiday Season is Best Ever

SEATTLE--(BUSINESS WIRE), Inc. (NASDAQ: AMZN) today announced that the 2006 holiday season finished as its best ever, with its busiest day being December 11th. On this day Amazon customer orders exceeded 4 million items. Additionally, the company wrapped up its first ever Amazon Customers Vote promotion, where 1,000 Xbox 360s were sold in 29 seconds, and 1,000 Axion portable DVD players were sold in 34 seconds.

“We are truly grateful to our customers”

"We are truly grateful to our customers, said Jeff Bezos, founder and CEO of "Happy holidays and happy new year to all from employees around the globe."

Amazon Worldwide 2006 Holiday Facts


  • shipped more than 99 percent of orders in time to meet holiday deadlines worldwide.
  • On the peak day this season, Amazon's worldwide fulfillment network shipped over 3.4 million units.
  • shipped to over 200 countries.
  • One of's most remote shipments was Mission Impossible The Complete First Season (1966) shipped to Wainwright, Alaska.
  • shipped over 100,000 shipments to APO/FPO addresses. 2006 Holiday Facts ( only)

  • Amazons Free Super Saver Shipping was extended two extra days through December 17th this holiday season.
  • Amazon sold enough orange flavored Airborne health supplements to supply every passenger on 192 Boeing 747s.
  • Enough coffee pods were sold to make coffee for everyone in Austin, Texas.
  • Amazon's Electronics store sold its most expensive MP3 player to date in 2006, the $19,999 Trekstor i.Beat Organix Gold 1GB MP3 player.
  • The last Prime order placed on December 22nd in time for Christmas delivery contained a Bogen-Manfrotto Classic Tripod (Silver) delivered to Norman, Oklahoma on December 23rd.'s hot holiday sellers (Nov. 16 through Dec. 19 based on units ordered)

  • In Toys, our top sellers included Radica 20 Questions, Laugh & Learn Cuddly Learning Puppy and Princess Genevieve Doll Barbie In the 12 Dancing Princesses.
  • Tops in video game hardware were the Nintendo DS Lite available in white, pink and black as well as Play Station 2 and the Xbox 360.
  • Video games were a customer favorite again this year with New Super Mario Bros., Brain Age and Madden Football topping the list.
  • In DVDs, top sellers included Pirates of the Caribbean Dead Mans Chest (Two-Disc Collectors Edition), Cars (Widescreen Edition) and An Inconvenient Truth.
  • In music, the top sellers included Awake by Josh Groban, Love by the Beatles and Wintersong by Sarah McLachlan.
  • The top selling books were You: On a Diet: The Owners Manual for Waist Management by Mehmet C. Oz and Michael F. Roizen, The Audacity of Hope: Thoughts on Reclaiming the American Dream by Barack Obama and Living Divine Relationships by Zhi Gang Sha.
  • Top sellers in Consumer Electronics include Apple iPods (various), Canon Powershot Digital Elph Cameras and Garmin GPS Systems.
  • Top Software titles include World of Warcraft Expansion: Burning Crusade (not yet released), The Sims 2 Pet Expansion Pack (Windows Me, 98, XP, 2000) and Adobe Photoshop Elements 5 (Windows XP).
  • Top sellers in the Beauty store were Bare Escentuals Get Started Kit, Bare Escentuals Mineral Veil and Philosophy Hope in a Jar Daily Moisturizer.
  • In PCs, the top sellers were the Apple MacBook 13.3 Notebook PC in white and black and the Sony VAIO 15.4 Notebook PC.
  • Headsets let the Wireless Accessories top sellers including the Logitech Mobile Express Bluetooth Headset, Plantronics Voyager 510 Bluetooth Headset and the Motorola H700 Bluetooth Headset.
  • In Apparel and Accessories, popular items included Columbia Sportswear Men's 3 in 1 Kestrel Parka, Reggie Bush Black New Orleans Saints Youth Replica Jersey and Kenneth Cole Reaction Mens Hadley Poly Bonded Hipster Jacket.
  • Top-selling shoes included the Nine West Womens Ealene Boot, Kenneth Cole Reaction Mens Team Circle Boot and BCBG Girls Womens Kayo Mid Shaft Boot.
  • The top-selling products in Amazons Automotive Parts & Accessories store include the Sylvania DOT-it Self-Adhesive LED light, LifeHammer Original Emergency Hammer (Orange) and Accutire Digital Key Chain Tire Gauge.
  • The top-selling Sports & Outdoors items were the Razor A Kick Scooter, Schwinn 418 Elliptical Trainer and the Bowflex Series 7 Treadmill.
  • In the Baby Store, the top-selling products were Cloud b Twilight Turtle Constellation Night Light, Healthy Care Booster Seat and Mozart Magic Cube.
  • Jewelry top sellers included 14k White Gold, Round, Diamond Stud Earrings, Platinum, Round, Diamond 4-Prong Stud Earrings and Sterling Silver Open Double Flower Pendant.
  • Watches were also popular with the Bulova Women's Diamond Bezel Chronograph Watch, Invicta Men's Automatic Pro Diver S2 Watch and Movado Womens Amarosa Watch topping the list.
  • The top-selling Kitchen items included the Matfer Exopat Nonstick Baking/Roasting Sheet, Santa Fe Quesadilla Maker and Calphalons Commercial Hard-Anodized 12-in Everyday Pan.
  • Top selling items in Amazons Grocery store were Senseo coffee pods, Numis Bouquet Bamboo Gift Set and Gevalia Signature Blend T-Discs.
  • In Health and Personal Care, Airborne Effervescent Dietary Supplement as well as diapers from Pampers and Huggies were top sellers.

About, Inc., (Nasdaq:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection., Inc. seeks to be Earths most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. and other sellers offer millions of unique new, refurbished and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.

Amazon and its affiliates operate websites, including,,,,,, and

As used herein,, we, our and similar terms include, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, limited operating history, government regulation and taxation, payments, fraud, consumer trends, and new business areas. More information about factors that potentially could affect's financial results is included in's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2005, and all subsequent filings.


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