Imperia Entertainment Casts Former UFC Heavyweight Champion Andrei The Pit-Bull Arlovski in Principal Role for MMA Movie; Fighter is a Top PPV Draw in UFC

BEVERLY HILLS, Calif.--(BUSINESS WIRE)--Imperia Entertainment, Inc. (Pink Sheets:IPEI) President James Hergott announced today that MMA superstar and former Ultimate Fighting Championship World Heavyweight title holder Andrei The Pit-Bull Arlovski ( has been cast for a principal role as Nikolai Kruzhalov, a Russian fighter, in the new Imperia feature film set in the sport of mixed martial arts, entitled, Never Submit.

Besides being the former UFC world heavyweight champ, Arlovski ranks very high as a fan favorite. It is reported his website receives about 2.5 million hits each month and that he is a high-ranked UFC pay-per-view draw in North America. Its no secret UFC PPVs have generated up to $30 million for a single event, so that shows you what kind of branding power the name Andrei Arlovski carries, said James Hergott, Imperia President as well as writer and director of Never Submit.

Hergott adds, Arlovski expressed great interest in being a part of this film and showed up to his audition the same way he shows up for a fight; well-prepared and a force to be reckoned with. Arlovski was in character, knew his lines and impressed the casting panel by delivering the dialog in both English and Russian. Arlovskis display of physical skills was equally impressive. Spectators anticipating his arrival showed up earlier than Arlovskis unannounced private audition, just to get a glimpse of their local icon and hero. Arlovski is regarded as one of the worlds most complete MMA fighters and his many talents definitely exceed what the fans see inside the famed UFC Octagon. I have no doubt casting Andrei Arlovski for a principal role in `Never Submit' is going to elevate this film to another level because not only is he one of the top rated fighters on the planet, his acting abilities are quite notable.

Arlovski will face off against Marcio Pe De Pano Cruz on December 30, 2006. There is speculation among fans that a victory against Cruz could lead to a shot at the UFC World Heavyweight Championship title. Early reports tout the December 30th card will make history by breaking live gate records as well as PPV buys estimated to exceed one million orders.

Kenneth Eade, Imperia Chairman and Executive Producer of Never Submit, comments, Imperia will be using a combination of champion UFC, Pride FC and other associations fighters in conjunction with professional actors in Never Submit. Pride Fighting Championships superstars Wanderlei The Axe Murderer Silva and Mauricio Shogun Rua have already been cast. When you consider the fact that a PPV audience combined with live gate receipts for the monthly fight cards themselves is generating revenue as high as $30-million per event, and you factor in the premise that a sizeable percentage of PPV spectators will potentially pay the cost of a ten dollar ticket to see Never Submit, that creates the potential for up to millions of dollars in theatrical revenue alone.


"Never Submit" is an inspirational tale similar to "Rocky," but the lead character is an intelligent young man (as are most fighters competing in this sport) rather than a beaten-down punch-drunk fighter. An amazing cast of characters will round out this film; each from different walks of life; each with his own set of circumstances and motivating factors driving him to be the best. Never Submit is a metaphor describing the way these athletes live their lives.

Imperia Entertainment recently announced a partnership with TapouT Magazine ( as part of a cross-country tour to promote the publication as well as the movie. Stops at select dojos to hold auditions for "Never Submit" are being finalized. TapouT Magazine readers can expect to see the mixed martial arts movie prominently featured in the bi-monthly publication throughout the casting, filming and theatrical release stages, as well as enjoy behind the scenes details from "Never Submit" director James Hergott, one of TapouT Magazine's newest contributors.


Imperia Entertainment, Inc. ( is a company that has emerged as a player in the area of independent film production and distribution, once monopolized by the major film studios. In conjunction with its distribution subsidiary, Imperia International Distribution, the company engages in investing in and producing and distributing full-length feature films. Along with its equity interest in "All That I Need" (, released in theaters last year and now being marketed for DVD distribution, Imperia's film properties include its feature film, "Say It In Russian" (, starring Faye Dunaway and Agata Gotova, "Brothers," by Tarquin Gotch ("Home Alone"), "Whiskers," a family film, made by Imperia's subsidiary, Muller Media, Inc. (Pink Sheets:MUME), and the award-winning "Autograph" television series (, which airs on the OlympuSAT system.

This press release contains statements which may constitute "forward-looking statements" within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act of 1995. Those statements include statements regarding the intent, belief or current expectations of Imperia Entertainment, Inc. and members of its management, as well as the assumptions on which such statements are based. Prospective investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those contemplated by such forward-looking statements. Important factors currently known to management that could cause actual results to differ materially from those in forward-statements include fluctuation of operating results, the ability to compete successfully and the ability to complete before-mentioned transactions. The company undertakes no obligation to update or revise forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results.


Imperia Entertainment, Inc.
James Hergott, 310-275-0089
Vivian Fullerlove, 972-562-0616 (Public Relations)

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