The Western European Market for Women’s Swimwear is Predicted to Reach US$3.16 bn by 2012
The women’s swimwear market in Western Europe comprises one piece swimsuits and two-piece bikinis. The market was estimated to be worth US$3.11 bn in 2005, and this figure is forecast to reach US$3.16 bn by 2012.
Designers of swimsuits and bikinis are taking advantage of women’s desires to look fashionable at the beach and by the swimming pool. Styles of bikinis and swimsuits are constantly being revamped to give the consumer a range of choices when deciding on the balance between concealment and exposure. Italy is the most important market for women’s swimwear in Western Europe. In 2005 it had the most sales in value terms, the highest average prices and the biggest consumption per woman over the age of ten. It was also the only country in Western Europe where there were increases in average prices between 1996 and 2005. Average prices of bikinis are predicted to fall in all the main markets between 2005 and 2012. In the case of swimsuits, prices are expected to decline in all markets except Germany and Spain, where they are likely to remain constant.
This report was published in Textile Outlook International - Issue 124, July-August 2006
Topics Covered: Consumption per Woman Average Prices Product Definitions One-Piece Swimsuits Two-Piece Bikinis Data Sources and Market Estimate Methodology Composition of The West European Market The West European Market for Women's Swimwear Market Preferences by Product Type Market Size by Value Market Size by Volume Average Retail Prices Summary: Consumption and Prices - Swimsuits and bathing suits - Bikinis Trends in the West European Market for Women's Swimwear Trends in Consumption Between 1996 And 2005 Trends in Average Retail Prices Between 1996 and 2005 The Future for Women's Swimwear List of Tables: Table 1: Western Europe: women's swimwear market, by country and type, 2005 Table 2: Western Europe: relative consumption of swimwear per woman and relative prices of swimsuits and bathing suits by major country, 2005 Table 3: Western Europe: relative consumption per woman and relative prices of bikinis by major country, 2005 Table 4: Western Europe: consumption of swimwear per woman, by country, 1996 and 2005 Table 5: Western Europe: prices of swimwear, by country, 1996 and 2005 Table 6: Western Europe: women's swimwear market, by country and by type, 2012 Table 7: Western Europe: consumption of swimwear per woman, by country, 2005 and 2012 Table 8: Western Europe: prices of swimwear, by country, 2005 and 2012
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