BURGER KING® to Enter Japan
First Restaurant to Open Next Year
MIAMI & SINGAPORE--(BUSINESS WIRE)--Burger King Corporation (NYSE:BKC) announced today that it has awarded exclusive development rights for Japan to Burger King Japan Co. Ltd., a joint venture between Lotte Co. Ltd. and Revamp Corporation.
“The BURGER KING® brand enjoys strong consumer acceptance throughout the Asia Pacific region and the world, and we look forward to bringing the great flame-grilled taste to consumers in Japan.”
The company’s first BURGER KING® restaurant is scheduled to open in Tokyo in the first half of 2007.
“Japan presents significant opportunities for BURGER KING® and is important to our international development strategy,” said John Chidsey, CEO of Burger King Corporation. “We believe this is the right time for the BURGER KING® brand to enter this market.”
Peter Tan, president, Asia Pacific, of Burger King Corporation, said, “The BURGER KING® brand enjoys strong consumer acceptance throughout the Asia Pacific region and the world, and we look forward to bringing the great flame-grilled taste to consumers in Japan.
“Lotte and Revamp are strong, experienced partners. With their operational focus, extensive consumer knowledge and presence in Japan, we believe they are ideally suited to successfully introduce BURGER KING® restaurants to the country.”
Akio Shigemitsu, executive vice president of Lotte Co. Ltd., said, “Lotte is very pleased to partner with Revamp Corporation to bring this iconic international brand to Japan, and we are delighted with the opportunity to work with Burger King Corporation to ensure its successful launch.”
Gen Tamatsuka, managing partner of Revamp Corporation, said, “We are confident that Japanese consumers will enjoy the wonderful taste of the flame-grilled WHOPPER® and other BURGER KING® products. We are truly excited to have the opportunity to launch BURGER KING® in Japan.”
About Burger King Corporation
The BURGER KING® system operates more than 11,100 restaurants in all 50 U.S. states and more than 65 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about Burger King Corporation, please visit the company’s Web site at http://www.bk.com.
About Lotte Co. Ltd
The Lotte Group, which includes Lotte Co. Ltd., is a large international conglomerate founded in Tokyo in 1948. The Lotte Group consists of more than 60 business units, employing more than 60,000 people engaged in such diverse industries as confectionery manufacturing, beverages, hotels, fast food, retail, financial services, heavy chemicals, electronics, IT, construction, publishing and entertainment. Its major operations are in Japan, South Korea, China, Philippines, Thailand, Indonesia, Vietnam and the United States.
About Revamp Corporation
Revamp Corporation supports companies facing a variety of business needs through re-engineering fundamental management practices and boosting profitable growth. In March 2006, Revamp Corporation launched a water-distribution joint venture in Japan. Representatives of Revamp are Tak Sawada, Gen Tamatsuka and Hiroshi Hamada, all of whom have achieved fast-paced business growth in Japan. Tak Sawada was chief operations officer of Fast Retailing Co. Ltd., a company known for its brand "UNIQLO." Gen Tamatsuka succeeded Tak Sawada as chief operations officer at Fast Retailing. Hiroshi Hamada managed Dell's operations in Japan, Korea and China for six years as president of Dell Japan Inc. Revamp's team members are professional experts with rich industry and consulting experiences.
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