Almost 16 Million Viewers See Mixed Martial Arts Segment Featuring IFL Coaches Pat Miletich and Renzo Gracie on ''60 Minutes''
Show finishes in the top-five for the week for the first time in 2006
NEW YORK--(BUSINESS WIRE)--Two of the International Fight League’s (OTC.BB: IFLI) legendary coaches, Renzo Gracie, world Jiu-Jitsu champion and coach of the IFL’s New York-based Pitbulls team, and Pat Miletich, coach of the IFL’s Moline, Illinois-based Silverbacks team, were prominently featured in Scott Pelley’s report on the growth of Mixed Martial Arts on “60 Minutes” on Sunday, December 10, on CBS. The show earned a top-five ratings finish for the week. The show also finished first in its time period in households, viewers and adults 25-54.
Among the key Nielsen Media Research figures released were:
The “60 Minutes” page on Yahoo.com received more votes and message posts for the MMA piece than any other “60 Minutes” sports story listed, including pieces on Dale Earnhardt Jr., Tiger Woods, Michael Jordan and the New York Yankees.
Pelley trained with both Gracie and Miletich, and the “60 Minutes” cameras were on site when their teams met at The MARK in Moline, Illinois, on September 23, the same night Gracie took on Miletich in the main event Superfight. The piece also featured UFC champion Matt Hughes, his career and his relationship with Miletich.
The IFL, the world’s first team-based professional mixed martial arts league, will hold the finals of its “World Team Championship” tournament on Friday, December 29, at Mohegan Sun Arena in Uncasville, Connecticut. Miletich’s Silverbacks will take on Olympic silver medalist Matt Lindland’s Wolfpack, while Gracie will battle world champion and coach of the IFL’s Toronto-based Dragons, Carlos Newton, in one of a series of additional Superfights.
The first full 11-date, 12-team IFL season will begin at the ORACLE Arena in Oakland, California on Friday, January 19, 2007. The slate includes events in eight different states and kicks off with the Nevada-based Lions (coached by legend Ken Shamrock) facing the San Jose-based Razorclaws (coached by his brother, world champion Frank Shamrock) in Oakland. The Seattle-based Tigersharks (coached by world kickboxing champion Maurice Smith) take on the Southern California-based Condors (coached by world champion Marco Ruas) to round out the team matchups in the opener, with a to-be-announced Superfight included as well.
About the IFL
Founded by real estate investor Kurt Otto and Gareb Shamus, chairman of Wizard Entertainment Group, International Fight League™ (IFL) is the world’s first professional mixed martial arts sports league. IFL has its headquarters in New York, NY and offices in Las Vegas, NV. For more information about IFL, please see: www.ifl.tv
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