Meal and a Movie Made Easy with Redbox™ and McDonald's® USA
The Nation’s Leading Fully Automated
DVD Rental Kiosks to
Expand Presence in McDonald’s U.S. Restaurants
OAKBROOK TERRACE, Ill.--(BUSINESS WIRE)--Redbox, the nation’s leader in automated DVD rental services, and McDonald’s USA, LLC, today announced an agreement to offer fully automated DVD rental kiosks to a growing number of McDonald’s restaurants nationwide. Redbox kiosks will begin appearing in McDonald’s restaurants in select new U.S. markets early next year, offering McDonald’s customers the latest DVD titles for only $1 per night. The agreement follows a two-year test with McDonald’s.
“In addition to our great-tasting food and beverage choices, our guests expect fast service, convenience and value every time they visit our restaurants”
McDonald’s began testing redbox fully automated DVD rentals in 2004 in Denver. Redbox offers the latest titles, quick, self-service transactions, a $1 per night price point and a convenient rent-and-return anywhere policy. Today redbox kiosks are featured in more than 800 McDonald’s restaurants in the following six markets: Baltimore, Denver, Houston, Minneapolis, Salt Lake City and St. Louis.
“Redbox is excited to be named the exclusive automated DVD rental kiosk supplier for McDonald’s USA, expanding our footprint and growth potential,” said Gregg Kaplan, chief executive officer, redbox. “In the last 12 months, we’ve garnered more than 15 million rentals at McDonald’s locations alone. Whether renting at kiosk or online, redbox looks forward to providing our customers with even more locations to rent and return nationwide.”
“In addition to our great-tasting food and beverage choices, our guests expect fast service, convenience and value every time they visit our restaurants,” said Karen Wells, Vice President of Strategy, McDonald's USA. “Redbox at McDonald's is value added for our busy customers and it gives them one less thing to worry about.”
Each fully automated redbox DVD rental kiosk holds more than 500 DVDs, representing over 70 of the newest movie releases, with new titles available every Tuesday. Consumers 18 years of age or older can use a touch screen to select their favorite movies, swipe a valid credit or debit card and go. Customers can keep the DVD for as long as they’d like for $1 per night plus tax, and return their DVD to any redbox kiosk nationwide. For added convenience, customers can visit www.redbox.com to choose their favorite title online and pick it up immediately at the redbox location of their choice.
Redbox has over three years of planning, consumer testing, refinement and actual operations, and currently features more than 1,800 locations nationwide, including select McDonald’s restaurants, major supermarket chains and prestigious office buildings. An interactive redbox locator featuring an updated list of locations can be found at www.redbox.com.
Redbox Automated Retail, LLC is a leading renter of DVDs through automated kiosks. Featuring an unmatched price point and convenient rent-and-return anywhere policy, redbox continues to revolutionize the DVD rental industry. In September 2006, redbox launched online rentals – offering guaranteed and immediate access to new release titles with no membership or mailman required. McDonald’s Corporation, the parent company of McDonald’s USA, LLC, indirectly owns a minority interest in redbox. More information about redbox can be found at www.redbox.com.
About McDonald’s USA
McDonald's USA, LLC, is the leading foodservice provider in the United States serving a variety of wholesome foods made from quality ingredients to millions of customers every day. More than 80 percent of McDonald's 13,700 U.S. restaurants are independently owned and operated by local franchisees. For more information about McDonald's visit www.mcdonalds.com.
© 2006 McDonald’s.