Metacafe Ranked 3rd Largest Video Site in the World by comScore Networks

Metacafe Outranks Yahoo! Video, MySpace Video and Every Independent Video Site Based on Global Traffic and Page Views

PALO ALTO, Calif.--(BUSINESS WIRE)--Metacafe, the worlds largest independent video site, today announced they are the third largest video broadcasting site in the world, behind YouTube and Google Video. According to global data released by comScore Networks, Metacafe had more than 16 million visitors and served nearly 450 million page views in October 2006. Overall, traffic to Metacafe has grown more than 400% since January 2006 according to comScore data.

“Metacafe is an online entertainment destination, not a video sharing site”

Metacafe is an online entertainment destination, not a video sharing site, said Arik Czerniak, CEO of Metacafe. We use a review community and proprietary technology to surface and serve great content that viewers want to watch. Every clip on our front page is there because it is genuinely popular and engaging. Viewers and creators come to Metacafe because we offer the shortest path to entertaining short video.

Metacafe is the only site that mines the collective wisdom of its audience to filter and surface the most entertaining videos, making it the best place to both watch and distribute high quality video content. Videos are reviewed by the Metacafe community as soon as they hit the site in order to filter out duplicates and eliminate uninteresting content, leaving the videos with the broadest appeal. Metacafes VideoRank technology then uses proprietary algorithms to dynamically determine rating and site placement.

Announced October 30, Metacafes Producer Rewards program encourages creators to upload their best videos to the Metacafe site. Producers earn $5 for every 1,000 views on the Metacafe site, and payment starts at 20,000 views. To date, Metacafe has received thousands of submissions to its Producer Rewards program, with top producers earning over $10,000 each.

About Metacafe

Metacafe is the worlds largest independent video site based on global traffic, total page views and time spent on site. Metacafe is the only site that mines the collective wisdom of its audience to filter and surface the most entertaining videos, making it the best place to both watch and distribute high quality and entertaining video content. For more information, please visit www.metacafe.com.

Contacts

For Metacafe
Mark Day, 415-216-9181
mark@bradypr.com

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