Global Cash Access and Harrah’s

Extend Agreement and Expand Services

LAS VEGAS--(BUSINESS WIRE)--Global Cash Access, Inc. (GCA), a leading provider of cash access products and related services to the gaming industry, has signed a multi-year extension to its current agreement with Harrah’s Operating Company, Inc., a subsidiary of Harrah’s Entertainment, Inc. (Harrah’s).

“Migrating ATM services onto our redemption devices is one more way GCA’s technologies provide cost savings for Harrah’s while improving the guest experience”

Under the agreement, Harrah’s will take advantage of GCA’s latest products and services, including enabling ticket redemption devices with GCA’s patented 3-in-1 ATM technology.

The 3-in-1 enabled redemption devices are multi-function patron kiosks that incorporate the 3-in-1 ATM rollover functionality for cash access into self-service kiosks for slot ticket redemption and bill breaking services.

“We’re proud to have Harrah’s as a partner and value the trust they placed in us in delivering additional value to their company from our new products like Arriva Card and cash access on redemption devices,” said Kirk Sanford, president and chief executive officer of GCA. “We’re confident that these new services will put more cash onto their casinos’ floors and increase patron satisfaction.”

“Migrating ATM services onto our redemption devices is one more way GCA’s technologies provide cost savings for Harrah’s while improving the guest experience,” said Jonathan Halkyard, senior vice president, chief financial officer and treasurer of Harrah’s. “We’re delighted to add these GCA services to our offering, and to extend our mutually beneficial partnership.”

About Global Cash Access, Inc.

Las Vegas-based Global Cash Access, Inc., a wholly-owned subsidiary of Global Cash Access Holdings, Inc. (NYSE: GCA - News), is a leading provider of cash access products and related services to approximately 1,060 gaming properties and other clients in the United States, Continental Europe, the United Kingdom, Canada and the Caribbean. GCA's products and services provide gaming establishment patrons access to cash through a variety of methods, including ATM cash withdrawals, POS debit card transactions, credit card cash advances, check verification and warranty services and Western Union money transfers. GCA provides products and services that improve credit decision-making, automate cashier operations and enhance patron marketing activities for gaming establishments. With its proprietary database of gaming patron credit history and transaction data on millions of gaming patrons worldwide, GCA is recognized for successfully developing and deploying technological innovations that increase client profitability, operational efficiency and customer loyalty. More information is available at GCA’s web site at www.globalcashaccess.com.

Forward-Looking Statements

The statements contained in this press release that are not purely historical are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934. Such forward-looking statements include, but are not limited to, any statement or implication that the gaming establishments named in this press release will continue to use the products or services described in this press release. Such forward-looking statements involve risks and uncertainties that, if realized, could materially impair Global Cash Access Holdings, Inc.’s results of operations, business, and financial condition. These risks and uncertainties include, but are not limited to, (a) the termination of one or more of the contracts with gaming establishments described in this press release, and (b) the factors discussed from time to time in reports filed by Global Cash Access Holdings, Inc. with the Securities and Exchange Commission. The forward-looking statements contained in this news release are made as of the date hereof, and Global Cash Access Holdings, Inc. does not intend, and undertakes no obligation to, update or qualify any of the forward-looking statements made herein.