Alterian Unveils New Data Discovery and Visualisation Capabilities

LONDON--(BUSINESS WIRE)--Alterian (LSE:ALN), the leading global provider of Analytics Led Integrated Marketing software, announced today it has released a new version of its Data Discovery and Visualisation (DDV) application, a core component of the Alterian Marketing Suite for data exploration and analysis. The new program, DDV 3.0, introduces several advanced features that make Alterian’s analytics tools easier to use and accessible to a broader audience of marketers.

“The new features create fresh opportunities for analysis. And since data discovery is at the heart of our database marketing platform, the new features strengthen the entire Alterian Marketing Suite, improving campaign performance.”

The software upgrade answers the needs of marketers and service providers who are struggling to deepen their analytical insight and streamline complex analytical processes. Alterian’s DDV application provides marketers with hands-on access to data and the ability to run instant, complex analytical queries from their desktops.

The new features extend these benefits and include:

• MyPortfolio – MyPortfolio offers a single location within the Alterian Marketing Suite to access stored analyses, reports and rules, giving users the ability to apply these elements to segments and selections with a single click. Marketing Services Providers (MSPs) can add additional value to their hosted solutions by designing and configuring the tools in MyPortfolio for specific clients, vertical markets or solution areas.
• MySegmentBuilder – Users can also build and share multiple selection rules using a new query tool, allowing marketers to view multiple reports simultaneously, apply analytics to multiple segments and cross-reference the results.
• Analysis Reports – DDV 3.0 introduces two new reports, Cluster Analysis and Pareto Analysis. These reports provide the ability to explore the relationships between numerical data, for example household income or lifetime value, and categorical information such as customer segment or marital status in a very graphical, easy-to-understand manner.
• Advanced Crosstab Reporting – DDV’s crosstab functionality has been extended to include new filtering options and the ability to manage multiple measures created by combining data together within a single report.

Marketers will be able to use these features as part of the full functionality of the Alterian Marketing Suite to enhance their productivity, develop repeatable processes and more fully leverage their data with analytical processes throughout their marketing programmes.

“DDV 3.0 extends the benefits of Alterian technology and the ability to leverage an organisation’s marketing data to users throughout the enterprise,” said David Eldridge, Alterian’s chief executive officer. “The new features create fresh opportunities for analysis. And since data discovery is at the heart of our database marketing platform, the new features strengthen the entire Alterian Marketing Suite, improving campaign performance.”

DDV 3.0 is available immediately.

About Alterian

Alterian (LSE: ALN) is the leading global provider of software for Analytics Led Integrated Marketing – making it practical and cost effective for marketers to gain insight into their data and use this to drive an integrated marketing strategy, across multiple online and offline channels, from a single set of applications and infrastructure.

A global community of over 70 business partners, including many of the leading providers of services to marketers such as Accenture, Acxiom, Allant Group, Carlson Marketing Group, Experian, Epsilon, Donnelley Marketing, Harte-Hanks, Merkle, Ogilvy One and Euro RSCG Worldwide, deliver the Alterian software platform alongside their own value-added services. These solutions empower market leaders like Princess Cruises, General Motors, Zurich, HSBC, Starz! Entertainment, Limited Too, Dell, Amnesty International and Vodafone, to drive competitive advantage through improved marketing performance and customer satisfaction.

Alterian was founded in 1997 and listed on the techMARK Index of the London Stock Exchange in 2000. With offices throughout North America and Europe, Alterian software is used in over 20 countries worldwide.