New Kid-Friendly Search Engine Offers Wealth of Information Without the Worry

New Poll Shows Kids Rely on Internet as Resource Library, But Often Search without Parental Supervision

BELLEVUE, Wash.--(BUSINESS WIRE)--InfoSpace, Inc. (NASDAQ: INSP), a provider of online search and directory services, today launched, a new search engine designed to help kids ages 8-13 search the Internet while steering clear of sexually explicit content. Behind its colorful safari-themed homepage, provides a best-of-breed Web filtering solution, including the restriction of more than 50,000 adult words and phrases, to help reduce the risk of exposure to inappropriate or harmful material when kids are searching the Web.

“For parents, the Internet has become one of the biggest concerns when it comes to protecting your child in today’s world”

According to a new national survey conducted by InfoSpace1, 49 percent of American kids ages 8-13 use the Internet as their #1 source of information when doing homework or writing reports for school. Thats 20 percent more than use the library, and 30 percent more than use books or materials from home as their resource of choice. As kids become increasingly reliant on the Internet for homework and fun, their likelihood of encountering offensive material can often increase as well. Although a vast majority of parents say their child does not use the Internet without their supervision, their child often reports otherwise, with a majority saying they do use the Internet without parental supervision.

For parents, the Internet has become one of the biggest concerns when it comes to protecting your child in todays world, said Jeannie Ralston, parenting writer, expert and mother of two young children. is a no-brainer for parents -- it offers them peace of mind that their child can have a safe, fun experience when searching the Web, plus there is no software to download and its free. provides the most relevant search results from Google, Yahoo! and Wikipedia and news results from ABC News, Fox News and Yahoo! News using InfoSpaces metasearch technology. As a result, kids can experience the wealth of educational, informative and fun material available on the Internet and receive a broader set of results than is possible with a single search engine.

At the same time, parents can rest assured that is taking appropriate measures to protect their child from exposure to sexually explicit material thanks to Zoo.coms high filtering standard. Unlike other engines that allow users to set filtering from high to none, has developed and uses a strict keyword filtering system to help restrict and filter out sexually explicit content. In addition to restricting more than 50,000 adult words, works with its partners to provide multiple layers of category based filtering designed to further weed out sexually explicit content while retaining results that may be appropriate for children. For example, a child using the search term breast cancer will get plenty of information, but the word breast delivers no results.

Kids today are extremely savvy when it comes to the Internet and are using the Web to search more than ever before, said Rod Diefendorf, vice president of local and online search for InfoSpace. With, were tapping our extensive history and expertise in Web search to deliver a relevant, broad, and fun search experience for kids, while offering the filtered results often requested by parents.

About InfoSpace Online

InfoSpace Online is a leading developer of proprietary metasearch technologies and a provider of Internet sites that offer search, local search and online directory services to consumers on a global basis. InfoSpaces family of Web properties includes Dogpile (, WebCrawler (, MetaCrawler (, Zoo (, Switchboard (, InfoSpace ( and WebFetch (, which showcase the company's leading metasearch technology and key advertising partnerships with companies like Google, Yahoo!, MSN, Ask, Verizon SuperPages and Both online and mobile users benefit from the best-in-class local search experience of InfoSpace Find It! ( InfoSpace Online also delivers compelling revenue opportunities for its partners, such as Cablevision, through its private-label online search and directory services.

InfoSpace Online is a business of InfoSpace, Inc. (NASDAQ:INSP). For information about InfoSpace, please visit:

This release contains forward-looking statements regarding InfoSpace, Inc.s search site These forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those projected. These statements are not guarantees of future performance and are subject to certain risks, uncertainties and assumptions that are difficult to predict. Factors that could affect InfoSpace's actual results include the scope and timing of market acceptance of A more detailed description of certain factors that could affect actual results include, but are not limited to, those discussed in InfoSpace's most recent Annual Report on Form 10-K and quarterly reports on Form 10-Q as filed from time to time, in the section entitled, "Risk Factors." Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. InfoSpace undertakes no obligation to update publicly any forward-looking statements to reflect new information, events or circumstances after the date of this release or to reflect the occurrence of unanticipated events.

1 Survey results reported in this release are from a national survey conducted in October 2006 by Kelton Research on behalf of InfoSpace to a representative sample of parents and their children ages 8-13.


Amina Suchoski, 425-201-8681
206-229-0496 mobile
Weber Shandwick for InfoSpace
Karissa Sams, 425-452-5442

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