MacMall® Offers Microsoft Windows® XP Pre-Installed On New MacBooks®, iMacs® and Mac Pros®

TORRANCE, Calif.--(BUSINESS WIRE)--MacMall (, 1-800-MACMALL), a brand of a wholly owned subsidiary of PC Mall, Inc. (NASDAQ:MALL), is making it easier than ever for computer users to run both Windows and Mac OS X applications on a brand-new Mac. MacMall is offering configured bundles pre-loaded with Microsoft Windows XP Home or Pro software on new Apple MacBooks, MacBook Pros, iMacs, Mac Pros and Mac minis. The bundles are available with either Nova Developments Parallels Desktop for Mac or Apples Boot Camp Public Beta.

“We are the #1 U.S. direct marketing reseller of Apple computers because we are willing to go the extra mile for our customers, and offer extensive solutions for their needs”

Parallels Desktop is the first solution for Intel® processor-based Macs that enables users to run Microsoft Windows XP simultaneously in isolated "virtual machines" directly on a Mac OS X desktop, giving them the ability to use Windows programs at the same time as their favorite Mac applications.

Apples Boot Camp Public Beta allows users to select at any time they restart their computer to run either Mac OS® X or Windows XP.

Apple announced the completion of their transition to the Intel processing platform in August and yesterday announced the new MacBook with the new Intel Core 2 Duo processor.

We are the #1 U.S. direct marketing reseller of Apple computers because we are willing to go the extra mile for our customers, and offer extensive solutions for their needs, said Frank Khulusi, Chairman and CEO of PC Mall, Inc. MacMall is the only large Mac direct marketing reseller were aware of marketing bundles of Apples new systems which come with pre-loaded software to work in both the Windows and Macintosh worlds as soon as they unpack their system.

About PC Mall, Inc.

PC Mall, Inc., together with its subsidiaries (the Company), is a rapid response supplier of technology solutions for business, government and educational institutions as well as consumers. More than 100,000 different products from companies such as, but not limited to, Apple, HP, IBM, Lenovo and Microsoft are marketed to customers using relationship-based selling, direct marketing, catalogs and the Internet (,, and Customer orders are rapidly filled by the Company's distribution center strategically located near FedEx's main hub or by PC Mall's extensive network of distributors, which is one of the largest networks in the industry.

The bundles pre-configured with Apple Boot Camp Public Beta, Parallels Desktop, Windows XP Home or Windows XP Professional described in the press release above are only available for an extra fee, depending on the specific configuration desired by customer. Boot Camp is public beta time-limited software and, as a result, significant limitations exist in using Macs preconfigured in the manner described above. Before purchase customers should read disclaimers and additional information at, and Apples software license agreement for Boot Camp public beta. By purchasing a Mac from MacMall in any of the above configurations, customer acknowledges that he or she has read and agrees to all the terms and conditions of the Apple Software License Agreement for Boot Camp public beta and MacMalls disclaimers. MacMall may discontinue sales of Macs pre-installed with Windows XP at any time, for any reason and with no prior notice.

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such forward-looking statements include the statements regarding the Company's expectations, hopes or intentions regarding the future, including, but not limited to, the possible future non-beta release of Boot Camp and its potential to boost Apples sales of the Macintosh product family over time. Forward-looking statements involve certain risks and uncertainties, and actual results may differ materially from those discussed in any such statement. Factors that could cause our actual results to differ materially include without limitation the following: Apples continued enhancement and support of Boot Camp software, the fact that currently Boot Camp software is public beta, customer adoption of Boot Camp software, the risks and significant limitations of using Boot Camp described by PC Mall, Inc. in this press release and the above link or described by Apple or MacMall on their web sites, uncertain customer interest in using Windows XP on Macs, and uncertain future compatibility of current or future versions of Windows with Macs and/or Boot Camp. Additional factors that could cause our actual results to differ are discussed under the heading Risk Factors and in other sections of the Company's Form 10-K for the 2004 fiscal year, on file with the Securities and Exchange Commission, and in our other periodic reports filed from time to time with the SEC. All forward-looking statements in this document are made as of the date hereof, based on information available to the Company as of the date hereof, and the Company assumes no obligation to update any forward-looking statements.


PC Mall, Inc.
Frank Khulusi, Chairman, President and CEO
Ted Sanders, CFO
(310) 354-5600
Genesis Select
Budd Zuckerman
(303) 415-0200

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