Podcast Ready’s myPodder Pre-Installed on COWON’s iAudio Players

IRVINE, Calif. & HOUSTON--(BUSINESS WIRE)--Podcast Ready, creator of the first truly portable podcast management software and COWON America, maker of the iAudio line of portable multimedia devices, have partnered to offer Podcast Ready’s myPodder™ software preloaded on the entire line of COWON devices. This partnership marks the world’s first Podcast Ready-enabled portable video devices. The agreement allows all COWON device users to easily find, manage, listen and view both audio and video podcasts virtually anywhere. For current COWON users, myPodder is available for free download to players at www.cowonamerica.com/download/other.html#mypodder.

“COWON prides itself on being an innovator in digital media, and we see that our customers are increasingly demanding podcasting content”

Podcast Ready’s myPodder software provides complete podcast portability, unlike other podcast-enabling technologies that are available only on desktop computers. Users can plug a compatible COWON iAudio device into any Internet-connected computer and instantly access myPodder to update, subscribe to and manage their favorite audio and video podcasts. Podcast Ready also provides a simple-to-use podcast directory and one-click podcast subscription. MyPodder software is available in English, German, Japanese, and Korean.

COWON’s iAUDIO line of portable audio and video devices have been lauded for both fidelity and design by major reviewers. The models now available pre-loaded with myPodder software are:

• iAUDIO T2
• iAUDIO U3
• iAUDIO F1
• iAUDIO U2
• iAUDIO G3
• iAUDIO G2
• iAUDIO 5
• iAUDIO 4
• iAUDIO 6
• COWON A2,
• iAUDIO X5
• iAUDIO M

Podcast Ready’s myPodder will be available pre-loaded on future COWON models.

“By facilitating podcast management for their customers, COWON is showing great foresight in anticipating the continued explosion in podcast listening and viewing,” said Russell Holliman, founder and CEO of Podcast Ready. “When Podcast Ready first introduced myPodder pre-loaded on devices, we saw a 78 percent user-adoption rate, and we expect COWON’s customers will show a similar enthusiasm.”

“COWON prides itself on being an innovator in digital media, and we see that our customers are increasingly demanding podcasting content,” said Park Nam-Kyum, CEO of COWON Systems, Inc. “We are pleased to be able to make all of our players ‘Podcast Ready’ through this partnership.”

COWON iAUDIO devices are available at www.cowonamerica.com. Current COWON iAUDIO device owners can download a user manual and their copy of Podcast Ready’s myPodder for free from the same site.

About COWON America

COWON America, Inc. ("COWON"), a division of Korean multimedia company, COWON Systems, Inc., is an innovator in digital media. COWON offers various versions of multimedia software (JetAudio) and portable MP3 players (iAUDIO). The company remains at the forefront of new multimedia software developments and sales of COWON Systems' comprehensive products in the North American markets. COWON continues to ensure COWON Systems' successful achievements in Asian markets and is carrying on the momentum in North America. COWON is headquartered in Seoul with an office in Irvine, Calif.

About Podcast Ready

Podcast Ready provides software and services that remove the obstacles that are limiting the widespread adoption of podcasting, making subscribing and listening to podcasts easier and more portable. The company’s website provides podcast subscribers with an easier-to-use, feature-rich portal for the management of podcast programs and subscriptions. The company’s myPodder™ software is available pre-loaded on select MP3 players and by free download at www.podcastready.com. Unlike other companies, Podcast Ready’s enabling podcast player technology is installed on a user’s device rather than the desktop; is O/S and device independent; provides one-step syncing; allows sharing of permitted content; and remains independent of a dedicated portal. Podcast Ready was founded in Houston, Texas by Russell Holliman, an early member of the podcasting community.