Local Matters and Mobile People Partner to Deliver Integrated Mobile Search Platform

LOS ANGELES--(BUSINESS WIRE)--Sept. 19, 2006--

Enables Mobile Search Similar to Online Local Search; Provides New Revenue Channel for Directory Assistance and Yellow Pages Providers

Local Matters, Inc., a provider of software and media services that enable Yellow Pages publishers and 411 service providers to expand their traditional service offerings, today announced it has entered into an agreement with Mobile People, an enabler of Mobile Search, to deliver an integrated mobile search platform that will allow consumers to search, map locations, and complete transactions with local providers.

The collaboration between Local Matters and Mobile People is designed to bring new revenue opportunities to the Yellow Pages industry by combining mobile search capabilities with existing yellow and white pages information for competing in the growing search marketing industry.

Using a mobile search platform created by integrating Mobile People with Local Matters' local search and directory assistance services, the consumer can shift from conducting a search on their mobile device to speaking with a Directory Assistance operator and the operator can deliver specific personalized content to the user, helping the user to find relevant local content such as shopping, entertainment, and maps and directions.

About Mobile People

Mobile People is a leading mobile search company providing mobile search solutions that are designed to create new revenue streams for media companies and carriers. Mobile People manages the entire mobile search process including user interface design, search technology with complementary content indexes.

About Local Matters

Local Matters, Inc., with more than 20 Yellow Pages customers in seven countries and 22 U.S. and international 411 service providers in 13 countries, provides software and media services that enable Yellow Pages publishers and 411 service providers to expand their traditional service offerings and capitalize on emerging opportunities in the local search market. Local Matters' products and services are designed to broaden its clients' revenue opportunities by enabling them to both deliver improved consumer local search and shopping services and extend their advertising distribution channels. Visit the company at www.localmatters.com.