JupiterResearch Reports The Influence of Consumer-Created Content is Dramatically Affecting Online Businesses
"The power of the consumer's voice has never been stronger," said David Daniels, Vice President and Research Director at JupiterResearch. "It is impacting consumer behavior and how companies operate. Smart marketers are not just reviewing consumer-created content, they are studying it and using it to develop strategies to grow their business."
“Managing Word of Mouth Online, Leveraging Internal Resources”
JupiterResearch views consumer-created content as user-generated feedback disseminated via blogs, reviews, user groups and forums and is posted in such a public way that it can be viewed and influenced by other consumers. Recently published consumer-created content research includes:
-- "Online Retail: Driving Sales Through Consumer-Created Content," by Patti Freeman Evans, which found that 77 percent of online shoppers use consumer generated product reviews/ratings and those who find them useful are more loyal to stores with reviews/ratings featured.
-- "Travel Consumer-Created Content" by Diane Clarkson discusses the growing influence of online reviews and recommendations and provides to travel websites on how they can employ them to enhance their relevancy.
-- "Online Support Forums," by Zachary McGeary, which reveals that consumers who post feedback on forums, positive or negative, spend 22 percent more online than do consumers who have not posted on forums.
-- "Managing Word of Mouth Online, Leveraging Internal Resources," by Emily Riley, which reveals that more than 90 percent of large companies believe that consumer recommendations are important in influencing other consumers' purchase decisions.
All JupiterResearch consumer-created content research provides detailed analysis and recommendations for online marketing professionals. The complete findings of these reports are immediately available to JupiterResearch clients online at www.jupiterresearch.com. Also available for download is a JupiterResearch podcast about consumer-created content, which can be accessed by going to http://podcasts.jupiterresearch.com.
For details on JupiterResearch's methodology visit: www.jupiterresearch.com/bin/item.pl/methodology or email firstname.lastname@example.org to request a detailed methodology statement. For additional information on JupiterResearch's consumer-created content research, visit www.jupiterresearch.com or contact Kieran Kelly, Senior Vice President of Global Sales and Client Service, at 1-800-481-1212 or email@example.com.
JupiterResearch provides unbiased research, analysis and advice, backed by proprietary data, to help companies profit from the impact of the Internet and emerging consumer technologies on their business. The company helps online businesses make critical decisions about technology selection, spending, staffing, and Web site effectiveness; advises consumer-facing companies with online advertising, marketing, and customer service strategies to understand, attract, convert and retain customers; and guides technology vendors and service providers on market opportunity, positioning, product definition, and pricing. JupiterResearch is headquartered in New York City and has offices throughout the US and Europe. For more information, visit www.jupiterresearch.com. JupiterResearch is a division of JupiterKagan, Inc.
About JupiterKagan, Inc.
JupiterKagan, Inc. was formed in 2006 from the merger of JupiterResearch and Kagan Research, two companies providing thought leadership, research and advice in the domain of the media and telecommunications, Internet, and emerging consumer technologies. The company's deliverables include continuous information services (available by subscription), research reports, data, inquiries with research analysts, appraisals, litigation support and consulting. JupiterKagan operates from six offices in the United States, United Kingdom, France and Germany. For more information, visit www.jupiterkagan.com.