Techies Love Blogs, Hate Spam According to MarketingSherpa's Latest Market Research
MarketingSherpa partnered with CNET Networks Business, which includes leading information technology websites TechRepublic, ZDNet, and BNET, to study how business technology buyers' usage of and attitudes toward blogs, email newsletters (which most consider spam), and media usage. The survey was completed in May 2006 by 633 professionals from a range of technology related fields, and titles ranging from engineer to chief technology officer.
The three key Study findings include:
#1. Nearly half of business users now define 'spam' as any email from a company they do business with, but that is sent too frequently. Obviously, this broad definition of spam does not bode well for any email campaign.
#2. In a significant rise from last year's MarketingSherpa research, one-third of business technology buyers report reading industry blogs on a regular basis. Additionally, blogs were recently rated amongst the top 5 lead generation tactics in another piece of market research released by MarketingSherpa, which can be seen here: http://businesstechnologymarketingdata.marketingsherpa.com/?src=8142
#3. Only 44 percent of executives say they unsubscribe from email newsletters they no longer want even if they consider that email 'spam' and 34 percent still scan issues briefly.
More details on these results, along with more than 125 additional data charts and tables, are available from MarketingSherpa's Business Technology Benchmark Guide 2006. To download a copy of the entire report go to: http://www.sherpastore.com/Technology-marketing?source=814opt3 .
Each week 237,000 marketing professionals read MarketingSherpa's latest Case Studies and researched benchmark reports. The research firm also organizes four annual Summits, including the Business-to-Business Demand Generation Summit and the Email Marketing Summit. A complete list of offerings is available at: http://www.marketingsherpa.com .