The Expansion of Coffee Bars is Expected to Change the way French People Traditionally Drink their Coffee
Our Hot Drinks in France report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2000-2005), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2010 illustrate how the market is set to change.
Product coverage includes: coffee, tea and other hot drinks
Data coverage: market sizes (historic and forecasts), company shares and brand shares
Why buy this report?
-- Get a detailed picture of the hot drinks industry
-- Pinpoint growth sectors and identify factors driving change
-- Understand the competitive environment, the market's major players and leading brands
-- Use five-year forecasts to assess how the market is predicted to develop
With a network of over 600 analysts worldwide, we have a unique capability to develop reliable information resources to help drive informed strategic planning.
1. EXECUTIVE SUMMARY
2. HOT DRINKS SALES
-- 2.1 Market Performance
-- 2.2 Key Trends and Developments
-- 2.3 Competitive Environment
-- 2.4 Leading Company Profile - Douwe Egberts France SA
-- 2.5 Leading Company Profile - Kraft Foods France SA
-- 2.6 Leading Company Profile - Nestle France SA
-- 2.7 Leading Company Profile - Unilever Bestfoods France SA
-- 2.8 Emerging and Niche Companies
-- 2.9 Retail Distribution
-- 2.10 Retailer Activity and Private Label Trends
-- 2.11 Forecast Market Performance
-- 3.1 Filter Coffee Machines
-- 3.2 Sector Performance
-- 3.3 New Product Developments
-- 3.4 Coffee Pods Performance
-- 3.5 Instant Coffee by Speciality Type
-- 3.6 Foodservice Distribution
-- 4.1 Sector Performance
-- 4.2 New Product Developments
5. OTHER HOT DRINKS
-- 5.1 Sector Performance
-- 5.2 New Product Developments
6. PUBLISHED INDUSTRY STATISTICS
Profound changes in consumption habits confirmed in 2005
France, a coffee drinking nation, seems to be beginning to swap its traditional favourite for a healthier variant, tea. The overall hot drinks market is mature, with volume sales of both coffee and other hot drinks stagnant or declining in 2005, while tea sales increased both in volume and value terms.
Innovation in the form of coffee pods is the hope for coffee
The coffee pods revolution is driving coffee sales. Although coffee pods were launched only relatively recently, their dynamism has rejuvenated fresh ground coffee sales and stimulated new marketing activity. Alongside this coffee innovation, the expansion of coffee bars has been surprisingly quick and will help in changing the way the French traditionally drink their coffee, with the "on-the-go" trend and the development of new coffee types that are less strong and sweeter being two major changes.
Tea manufacturers have been the most innovative in terms of product content and packaging, developing new flavours in the delicacy trend to seduce young consumers, but also female consumers, who reacted positively to another successful fashion in 2005, the healthy positioning.
Other hot drinks manufacturers have also tried to reposition their products as healthier, new products with added elements, such as vitamin or cereals, launched, and dual marketing strategies targeting both parents and children applied.
Companies Mentioned Include:
- Kraft Foods France SA - Nestle France SA - Douwe Egberts France SA - Unilever Bestfoods France SA - Segafredo Zanetti SA - Lavazza France Sarl - Foods International SA - Legal SA - Cadbury France SA - Bestfoods France SA - Leroux SA - Solinest SA - Distriborg France - Ricola AG - Novartis France SAS - Tetley Group Ltd, The - Astra-Fralib SA
For more information visit http://www.researchandmarkets.com/reports/c40572