Disney Unveils Two Fashion Brands for Infants; Available Exclusively at High-End Department Stores, Collections to Feature Upscale Design with Classic Themes and Understated Elegance
"Our new Classic Disney and Walt Disney Signature infant brands speak to a consumer segment who indulges in premium essentials for their children and who splurge on the occasional luxury," said Simon Waters, vice president of Disney Consumer Products (DCP), Infant Franchise Management.
“With the expertise of Icky Baby and Disney's vision combined, we've achieved two new lines that are truly aspirational, elegant and classic featuring Disney characters in a tender yet subtle fashion”
To help realize the collections, DCP enlisted leading infant fashion design label, Icky Baby, as key licensee. "With the expertise of Icky Baby and Disney's vision combined, we've achieved two new lines that are truly aspirational, elegant and classic featuring Disney characters in a tender yet subtle fashion," said Stephen Teglas, vice president, general manager, DCP Home & Infant, North America.
Icky Baby will showcase the Winter 06 and Spring 07 Classic Disney and Walt Disney Signature infant collections at the ENK International Children's Trade Show in New York City through August 8th at Pier 94, 12th Avenue and 55th Street.
Classic Disney, Magical Beginnings
Building on Walt Disney's philosophy that "Every child is born with a vivid imagination," the Classic Disney brand is born from decades of timeless heritage and rich storytelling, capturing the essence of beloved characters from classic Disney films including "Bambi," "Pinocchio," "101 Dalmatians," "The Lion King" and "Lady and the Tramp." The Classic Disney brand offers sweet and adorable designs with a focus on fashion, detail and subtle character sketches perfect for upscale parents who grew up with Disney, love the characters and stories, and appreciate understated elegance in fashion for their children.
The first line of products to launch is the "Bambi Collection," featuring gift items including baby blankets, elegantly rolled and beautifully tied with rich satin ribbons; soft block sets in tulle bags; boxed burp cloths in tulle gift boxes; and full gift sets and bath sets, including hooded towels and mittens. Items will be available beginning in September at Nordstrom and in November at Bloomingdale's stores nationwide. Beginning in October, the Classic Disney Bambi Collection will expand to include infant apparel featuring soft tees made of organic cotton, 'take me home' sets, dresses and pajamas. Products will feature softly-colored sketch artwork showing Bambi and friends in various key scenes from the original film.
Walt Disney Signature Infant
The exclusive Walt Disney Signature infant brand blends classic elements in a fresh and modern way embracing Walt Disney's spirit of fun and freedom. The result is a luxurious collection of gift, seasonal and apparel items that are vintage-inspired, eclectic and of the finest quality. The line features rich and shaded color palette classics made of cashmere, pima cotton, silk voile, and linen, complemented by sketchbook and silhouette artwork, story-telling patchwork and iconic graphics and appliques. The Walt Disney Signature infant line will debut in November and will be available only at high-end department stores and specialty boutiques.
About Disney Consumer Products
Disney Consumer Products (DCP) is the business segment of The Walt Disney Company (NYSE:DIS) that extends the Disney brand to merchandise ranging from apparel, toys, home decor and books to interactive games, food and beverages, stationery, electronics and animation art. This is accomplished through the work of DCP's various lines of business: Disney Toys, Disney Softlines, Disney Home, Disney Food, Health & Beauty, Disney Stationery, Disney Publishing, Buena Vista Games, Baby Einstein, the Muppets Holding Company and Disney Shopping, Inc.'s catalog and disneyshopping.com. The Disney Store, which debuted in 1987, also falls under DCP, through stores currently owned and operated by unaffiliated third parties under licensing agreements in North America and Japan, and wholly owned stores in Europe. For more information about DCP, please visit our web site at www.disneyconsumerproducts.com.