Popularity of Prepaid Cards Gains Momentum, Elvis Presley Debit Card the Choice among American Prepaid Debit Card Consumers

MEMPHIS, Tenn.--(BUSINESS WIRE)--July 11, 2006--Elvis Presley(TM) Enterprises (http://www.elvis.com/) and EDP Licensing, Inc.(TM) (http://www.edebitpay.com/licensing.htm) announced today the launch of the first Elvis Presley Prepaid Visa(R) card (https://esuperoffers.com/new/ELVIS/landing-page/index.htm).

The launch of the celebrity prepaid cards marks a new era for the debit card. Prepaid debit cards are fast becoming the card of choice among American consumers. Last year, more purchases and bills were paid with debit cards than with checks. For the past two years, debit cards have outgrown their big brother - the credit card. Much like a checking account without the paperwork, prepaid cards offer customers the convenience of a credit card and the no-interest charge advantage of a checking account.

“We believe this is one of the most unique prepaid card programs ever launched and that it will appeal to the millions of Elvis fans across the country.”

According to Paul Cleveland (http://edebitpayllc.com/paul_biography.htm), EDP's founder and CEO, "The Elvis card marks a new era for the success and popularity of prepaid cards. The program will launch with one card and then a series of collectible cards will follow." He added, "We believe this is one of the most unique prepaid card programs ever launched and that it will appeal to the millions of Elvis fans across the country."

Elvis is the most successful celebrity licensing program in the world. EDP Licensing, a wholly-owned subsidiary of EDP Technologies(TM) Corporation, is the largest online marketer of prepaid cards.

As prepaid cards overtake credit cards in popularity, consumers are looking for ways to add personality and customization to their cards. Until now, there has been little opportunity in the market to do that. Elvis fans will also love the safety and security of the new Elvis card.

To find out more about all things Elvis, visit www.elvis.com.

About Elvis Presley Enterprises, Inc.

Elvis Presley Enterprises, Inc. is based in Memphis, with additional offices in Los Angeles. In addition to Graceland and its related attractions in Memphis, including the Heartbreak Hotel, EPE is aggressively involved in a worldwide licensing program, merchandising, music publishing, and television, film, video and internet projects. For more information on EPE and Graceland, visit Elvis.com. EPE is a subsidiary of CKX, Inc., a publicly traded company listed on the NASDAQ National Market System (NMS) under the ticker symbol CKXE.

About CKX

CKX, Inc. (NASDAQ:CKXE), a company controlled by Robert F.X. Sillerman and affiliates, is engaged in the ownership, development and commercial utilization of entertainment content. To date, the Company has focused on acquiring globally recognized entertainment content and related assets, including the rights to the name, image and likeness of Elvis Presley; the operations of Graceland; the rights to the name, image and likeness of Muhammad Ali; and proprietary rights to the IDOLS television brand, including the American Idol series in the United States and local adaptations of the IDOLS television show format which, collectively, air in over 100 countries around the world. CKX plans to continue to make strategic acquisitions of, or partner or align with, companies or individuals that control various forms of established entertainment content, which may include intellectual property rights in music, film, television programming, written works and characters, rights to names, images and likenesses, video games, corporate brands and other related assets. For more information about CKX, Inc., visit its corporate website at http://ir.ckx.com/.