Early Times Kentucky Whisky Expands Tagged Bass Promotion; ``Early Times Tagged Fish Challenge'' Includes More Chances to Win in More States

LOUISVILLE, Ky.--(BUSINESS WIRE)--June 8, 2006--Break out your fishing poles, it's summer and a tagged bass that could be worth $25,000 is swimming in a lake near you. Early Times Kentucky Whisky is once again offering consumers a chance to catch big money in its "Early Times Tagged Fish Challenge" promotion which runs from July 1 to July 31.

Early Times could potentially give away more than $325,000 if a consumer from each participating state (Alabama, Florida, Georgia, Illinois, Indiana, Kentucky, Louisiana, Mississippi, North Carolina, Oklahoma, South Carolina, Texas and Virginia) wins the Grand Prize of $25,000. For a chance to win consumers need to catch a bass tagged by Early Times and register their tag number on the Early Times site (www.earlytimes.com).

“With more chances for consumers to win and more states involved, nearly double from last year, we are looking forward to giving away some great prizes.”

"From our sponsorship of professional angler Kevin Wirth to our second annual tagged bass promotion, Early Times continues to strengthen its connection to fishing, a sport that resonates with many of our consumers," said Allen Ogburn, brand manager for Early Times. "With more chances for consumers to win and more states involved, nearly double from last year, we are looking forward to giving away some great prizes."

A new addition to this year's promotion, Early Times will guarantee a winner in each state by giving away $1,000 to one of the randomly selected consumers from each state who registers a tagged bass. All consumers who register a tag will receive a prize pack from Early Times, Tru-Tungsten and Pure Fishing.

How the promotion works:

Early Times will tag 50 fish in each state with one potentially winning tag number per state. (Winning tag numbers are selected in advance by an independent promotions agency). To be eligible for a chance at the Grand Prize of $25,000, consumers who catch a tagged bass need to remove the tag and register their tag number on the Early Times site (www.earlytimes.com). Early Times will announce the Grand Prize winners and winners for the $1,000 quick prize during the first two weeks of August. For more details on the contest visit www.earlytimes.com.

Early Times will tag fish in the following lakes:

-- Guntersville, AL

-- Lake Toho, FL

-- Lake Sinclair, GA

-- Carlyle Lake, IL

-- Patoka Lake, IN

-- Kentucky Lake, KY

-- Red River, LA

-- Ross Barnett, MS

-- High Rock Lake, NC

-- Grand Lake, OK

-- Santee Cooper, SC

-- Sam Rayburn, TX

-- Lake Anna, VA

Note: You must be at least 21 years old to be eligible. Void where prohibited. You must have the necessary fishing license/permit to be eligible. Complete promotion details and rules are available on www.earlytimes.com.

Early Times Kentucky Whisky, is enjoyed in 28 countries around the world and the Early Times Mint Julep is the official drink of the Kentucky Derby. Brown-Forman Corporation (NYSE:BFB) is a diversified producer and marketer of fine quality consumer products, including Jack Daniel's, Early Times, Canadian Mist, Southern Comfort, Finlandia Vodka, Fetzer and Bolla Wines, Korbel California Champagnes, and Hartmann Luggage.