John L. Scott Real Estate to Launch High-Definition Home Search(TM); The Integration of Microsoft's Virtual Earth Platform Delivers Powerful New Online Home Search Experience to Customers
High-Definition Home Search(TM) allows visitors to JohnLScott.com to have a deeply immersive home search experience using Microsoft's Virtual Earth platform. This includes bird's eye imagery which is a highly interactive mapping feature providing aerial imagery with a 45-degree view of every home for sale in the greater Seattle area. This imagery can be adjusted to view the property from different angles, and empowers homebuyers to gain a detailed perspective of a specific property and its surroundings by allowing for greater visibility than satellite mapping.
“The creation of High-Definition Home Search will revolutionize the real estate industry and how consumers look for homes”
"The creation of High-Definition Home Search will revolutionize the real estate industry and how consumers look for homes," said J. Lennox Scott, chairman and CEO of John L. Scott Real Estate. "By utilizing Microsoft's Virtual Earth platform, visitors to JohnLScott.com will have the ability to immerse themselves in a simulated 3-D environment through the use of high-resolution imagery. Simply put, this is the quickest and easiest way to find a home."
By merging one of the leading real estate websites in the nation with the highly detailed imagery available within the Virtual Earth platform, what results is a powerful way to search for homes online. This highly intuitive search experience for consumers lets them see what it's like to be in a location and explore what they can do there. It's a natural compliment to industries like real estate as it empowers homebuyers to embark upon an interactive home search experience that enables people to answer the question, "What's it like there?"
"Microsoft is excited that John L. Scott Real Estate has decided to use the Virtual Earth platform for their High-Definition Home Search offering," said Stephen Lawler, general manager of the Virtual Earth business unit. "John L. Scott Real Estate is one of the leading real estate companies in the nation and our Virtual Earth platform will give its users high-quality mapping features to enhance their home search experience."
The addition of Microsoft Virtual Earth platform to John L. Scott's award-winning website, firmly establishes the company as a vertical real estate portal with more features and functionality to search for homes than any other real estate website in the nation. It is a natural compliment to John L. Scott's existing suite of home search tools and information, making it easier than ever for consumers to find a home.
About John L. Scott Real Estate
John L. Scott Real Estate was founded in 1931 and is currently led by third generation chairman and CEO, J. Lennox Scott. With over 60,000 closed transactions last year, John L. Scott grossed more than 16 billion dollars in sales volume ranking it the fourth most productive regional real estate company in the nation. John L. Scott has 132 offices and over 4,500 sales associates located throughout Washington, Oregon, and Idaho. The award-winning website, www.johnlscott.com, receives over 2.5 million visits a month producing over nine million listing views.
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