New Album Line Makes It Easy to Save Memories - Just in Time for Graduation!

ST. CLOUD, Minn.--(BUSINESS WIRE)--April 25, 2006--

Photo-preserving innovations make album completion fast and simple

Thousands of busy parents would love to create a keepsake photo collection for their new graduates but simply don't know where to begin. With Creative Memories' new PicFolio(TM) Album line, help has arrived.

As a keepsake gift or memory album that can be shared at graduation parties, the new PicFolio Albums ensure that school-day memories can last a lifetime. The albums, like all of our products, are designed to meet Creative Memories' photo-safety, engineering and quality requirements. They are bleed-resistant, fade-resistant and have a lifetime guarantee. The slip-in Story Sleeves make photo storage a snap to meet any deadline or to accommodate any skill level.

Photo preservation is a task that becomes increasingly overwhelming with every graduation, birthday and milestone event. In fact, a March 2006 national consumer survey(1) revealed more than half of all Americans struggle to find the time to organize and preserve their photos. The survey, conducted by Opinion Research Corporation and Creative Memories, also revealed what happens to America's photos when there is no time to preserve them. About 60 percent of respondents said they most commonly store their photos in boxes, or even the sleeves they came in from the developer.

The new PicFolio Albums feature easy-to-use, timesaving innovations to help get those photos out of boxes and on display:

-- Story Sleeve Pages - Simply jot descriptions and stories on journaling boxes and quickly drop photos and journaling boxes into the tear-resistant Story Sleeve Pages.

-- Title Bars - Quickly label pages using the accompanying title bars. Simply insert them into the Story Sleeves along with your photos. It's a great way to ensure album completion.

-- Magnetic Strap Closure - The patent-pending magnetic strap closure makes it a snap to convert the album into an easel to display your memories.

"A completed album means your stories can be shared and cherished, as well as preserved," says Creative Memories co-founder Rhonda Anderson. "Our new PicFolio Albums allow even more people to share important memories and stories by taking photos out of boxes and preserving them for generations to come."

Creative Memories is currently offering two sizes of the PicFolio Album: the 11 x 14 Milestones Album in black or cream and the 6 x 7 Minutes Album in tan.

Milestones Album features:

-- Stain-resistant, matte-leathered cover

-- Thirty-two exclusive, tear-resistant Story Sleeve Pages, holding up to 160 photos (about 6 1/2 rolls of film) and/or 16 journaling boxes; including 32 title bars, enabling you to easily label each page of memories

-- Endless options to create simple or decorative album pages

-- Meets the International Organization for Standardization's photo-safety requirements (ISO 18902)

-- Lifetime warranty

Portable Minutes Album features:

-- Stain-resistant, matte-leathered cover

-- Twelve exclusive, tear-resistant Story Sleeve Pages, holding up to 24 photos (about 1 roll of film) and/or journaling boxes

-- Magnetic album closure that doubles as an easel - perfect for putting photos and memories on display at graduation parties

-- Size that makes it easy to slip into a purse or suitcase to show friends and family as an album or easel format of an on-the-go brag book

-- Endless options to create simple or decorative album pages

-- Meets the International Organization for Standardization's photo-safety requirements (ISO 18902)

-- Lifetime warranty

With this album line, Creative Memories is adding one more selection to a variety of options for preserving memories for generations to come. For more information about the new PicFolio Albums, or to find a Consultant in your area, call the Creative Memories Home Office referral line at (800) 341-5275 or visit the Creative Memories Web site at www.creativememories.com.

About Creative Memories

Creative Memories was founded in 1987. As one of the fastest-growing direct sales companies in the United States, Creative Memories is at the forefront of the keepsake album-making industry with 90,000 Consultants worldwide. More information about Creative Memories and its products can be found on the company's Web site at www.creativememories.com.

Editor's Note: To request a photo, please send an email to kheinmets@psbpr.com.

(1) Results are based upon interviews conducted by Opinion Research Corporation among a national probability sample of 1,012 adults (506 men, 506 women) 18 years of age and older, living in private households in the continental United States. The survey was conducted March 10-13, 2006, and has a margin of error of plus or minus three percentage points.