MobileLime's Mobile Wallet Receives CTIA Wireless 2006 E-Tech Award for Innovation in Consumer Messaging

BOSTON--(BUSINESS WIRE)--April 12, 2006--MobileLime(R), the first U.S.-based company to turn the mobile phone into a marketing, loyalty and payment device, today announced that its Mobile Wallet was selected as the 1st place winner of the Wireless Emerging Technologies Award at CTIA WIRELESS 2006 for the Consumer Messaging Application (SMS/MMS) category. Award recipients were announced on April 6th in a ceremony at the Las Vegas Convention Center during the CTIA WIRELESS 2006 Convention.

The Wireless E-tech Awards program is designed to give industry recognition and exposure to the best wireless products and services in the areas of Consumer, Enterprise and Network technology. Nearly 200 applications were submitted and reviewed by a panel of recognized members of the media, industry analysts and executives, as well as select show attendees. Products were judged on innovation, functionality, technological importance, implementation and overall "wow" factor.

“We are extremely proud of the e-Tech awards program and continually amazed at the level of ingenuity present in the submissions”

"We are extremely proud of the e-Tech awards program and continually amazed at the level of ingenuity present in the submissions," said Robert Mesirow, vice president and show director for CTIA WIRELESS. "On behalf of CTIA, we congratulate MobileLime on this accomplishment and look forward to their continued innovation in the field of Mobile Messaging (SMS/MMS)."

With the Mobile Wallet from MobileLime, consumers can pay, get rewards, and redeem coupons conveniently and securely all with their mobile phone. The second generation platform leverages Near Field Communication (NFC) technology to add speed, convenience and interactivity to the company's award-winning mobile marketing, loyalty and payment applications. Users with an NFC compatible phone just click the lime graphic from the menu screen, choose the credit card they want to use and wave their phone over the contactless reader that's integrated with the point of sale system at checkout.

"Winning the highly coveted CTIA Wireless Emerging Technologies Award is further validation that our Mobile Wallet will redefine the way people shop by tightening the relationship that merchants, carriers and credit card companies have with their customers," said Robert Wesley, president and CEO of MobileLime. "In addition to faster and more secure payments, MobileLime is a complete mobile wallet that lets you leave your traditional one at home. We look forward to the day when users will simply be able to wave their phone over the contactless reader at their preferred stores and restaurants and check out with the greatest of ease."

NFC is a standards-based short-range wireless connectivity technology that is installed at more than 27,000 merchant locations nationwide and growing.

About MobileLime(R)

MobileLime is the first U.S.-based company to turn the mobile phone into a marketing, loyalty and payment device, enabling merchants to build sales and loyalty in ways never before possible.

With MobileLime, consumers can use their mobile phones to personalize their shopping experience with valuable information and offers, take advantage of loyalty programs without carrying a card, and use their mobile phones as a quick and secure way to pay for purchases. MobileLime enables merchants to create a true one-to-one relationship with their customers - reaching them through multiple channels with timely and targeted promotions when customers are most receptive. Merchants can take advantage of cost-effective high-impact interactive cardless loyalty programs, and let customers pay with their mobile phones, speeding checkout and cutting costs by offering flexible payment options.

MobileLime, a service of Vayusa, Inc., is privately held and based in the Boston area. To learn more, please visit www.mobilelime.com.

About CTIA WIRELESS 2006

As the premiere global event representing the complete wireless, mobile computing and wireless Internet industry and the largest wireless show in the world, CTIA WIRELESS 2006 brings together all industries within the communications ecosystem and all those affected by wireless technology for three days of intense learning and networking. Visit www.ctiawireless.com.

CTIA-The Wireless Association is the international association for the wireless telecommunications industry, representing carriers, manufacturers and wireless Internet providers. Visit www.ctia.org.