New Yoplait Frozen Yogurt & Cereal Bars Make for Great-Tasting and Nutritious Frozen Snacking Morning, Noon and Night

RONKONKOMA, N.Y.--(BUSINESS WIRE)--April 7, 2006--CoolBrands International Inc. (TSX: COB.SV.A) is introducing a "cool" and innovative idea to frozen novelty lovers - a frozen treat that's actually good for you. The new Yoplait(R) Frozen Yogurt & Cereal Bars(TM) are the first-ever ready-to-eat frozen yogurt bars that combine delicious frozen yogurt with fortified cereal to provide consumers with a nutritious, on-the-go frozen snack choice for any time of the day.

America loves Yoplait, the number one selling brand of refrigerated yogurt. And now, Yoplait frozen yogurt delivers many of the same benefits of Yoplait refrigerated yogurt, including live active yogurt cultures and a smooth and creamy texture. Yoplait Frozen Yogurt & Cereal Bars/Sandwiches are combined with cereal and offer "grab & go" goodness -- perfect for breakfast, a midday pick-me-up, or an after-school snack. They provide up to 15 vitamins and minerals, including Vitamins A, C, D, B6 and B12, and thiamin, niacin, zinc, and iron. In addition, the bars contain as much calcium as an 8-oz. glass of milk and two of the flavors are low in fat. With three delicious flavors -- Strawberry, Vanilla & Wildberry, and Vanilla & Raspberry -- "good for you" has never tasted better.

"With Yoplait Frozen Yogurt & Cereal Bars, we've taken frozen novelties beyond 'better for you' and moved it into the realm of nutritious frozen snacks," said Matt Smith, Vice President of Marketing for CoolBrands International. "These wholesome treats can be consumed anytime of day, as a tasty snack, quick breakfast or as dessert at the end of the day."

Consumers can look for Yoplait Frozen Yogurt & Cereal Bars/Sandwiches in their supermarket freezers starting in early April. Each flavor, Strawberry Lowfat Yogurt with Fortified Cereal (bar), Vanilla Lowfat Yogurt & Wildberry Sorbet with Fortified Cereal (bar), and Vanilla Lowfat Yogurt with Raspberry Sorbet & Fortified Cereal wafers (sandwich), will be available in 4-pack boxes for a suggested retail price of $3.99. For more information on Yoplait Frozen Yogurt & Cereal Bars, go to www.coolbrandsinc.com.

Yoplait(R) is a registered trademark of YOPLAIT Marques Internationales SAS (France) and CoolBrands manufactures, distributes, and markets Yoplait Frozen Yogurt & Cereal Bars under license.

About Cool Brands International

CoolBrands International is a leading marketer of dairy-based snacks in the refrigerated and frozen snack foods categories. In the frozen snack foods category, CoolBrands manufactures and distributes such well known brands as Godiva Ice Cream, Disney Frozen Snacks, Whole Fruit Sorbet, Eskimo Pie frozen snacks, Tropicana Fruit Bars, Chipwich Ice Cream Cookie Sandwiches and many others. In the refrigerated dairy category, CoolBrands manufactures and distributes Breyer's Yogurt and Creme Savers Yogurt. CoolBrands operates a "direct store delivery" (DSD) ice cream distribution system in selected markets in the U.S., serving CoolBrands products and a growing family of Partner Brands to supermarkets, convenience stores and other retail customers. CoolBrands' 50.1% owned subsidiary, Americana Foods, is a leading U.S. manufacturer and supplier of soft serve mixes, packaged ice cream, frozen yogurt and sorbet products, frozen snacks and other food products to well known national retailers, food companies and restaurant chains. CoolBrands' Foodservice Division manufactures and sells premium soft serve ice cream and frozen yogurt to the foodservice industry. CoolBrands' Dairy Components Division manufactures and sells a full line of quality flavors, chocolate coatings, fudge sauces, powders for chocolate milk, eggnog bases and other ingredients and flexible packaging products for use in private label dairy products in addition to the Company's brands. For more information about CoolBrands, visit www.coolbrandsinc.com.