Baruch Katz Named CIO of Ecount

CONSHOHOCKEN, Pa.--(BUSINESS WIRE)--March 23, 2006--Ecount (www.ecount.com), the prepaid experts, today announced the appointment of Baruch Katz to chief information officer. As CIO, Mr. Katz will focus on technology strategy and oversee the further development of Ecount's award-winning electronic payments platform. Mr. Katz will be responsible for setting IT strategies, managing Ecount's technology initiatives and activities, including IT Architecture, Development, Operations, Security and Quality Assurance.

Prior to joining Ecount, Mr. Katz co-founded and served as CTO of Adapt Media, where he was responsible for developing their innovative wireless media platform. Prior to Adapt Media, he served as a senior technology management executive with major companies such as Intel Corp., Deloitte Touche, and Lehman Brothers with primary responsibilities for system integration, financial back and front office systems, and web services. Baruch holds Bachelor and Master degrees in Computer Science from the Technion Israel Institute of Technology and an MBA from Stern School of Business at NYU.

“Baruch's combination of vision and experience make him the right person to lead Ecount's technology efforts.”

"Baruch has pioneered new technologies and has tremendous experience supporting large clients within a dynamic and growing environment," stated Matt Gillin, CEO of Ecount. "Baruch's combination of vision and experience make him the right person to lead Ecount's technology efforts."

About Ecount:

Ecount provides customized prepaid programs for corporations looking for a simple and convenient way to deliver electronic payments. With products ranging from incentives to compensation to specialized disbursements, Ecount offers comprehensive programs to corporations looking to influence and motivate consumers, employees and customers. Ecount's proprietary technology enables complete communication and brand extension coupled with a secure payment vehicle. More than 900 leading corporations, including more than one third of the Fortune 100, rely on Ecount's prepaid solutions to gain a strategic advantage in their market. For more information, please visit www.ecount.com.