Boca Java Creates First Gourmet Coffee for Bloggers: Bloggers Blends; Bloggers Will Create the Next Coffee Blend for Boca Java at www.BloggersFuel.com
"Bloggers are revolutionizing how we communicate. They represent a rapidly growing and influential community, and we want to cater to their desire for great gourmet coffee as they expand the blogosphere. As a premier online coffee retailer, we believe there is a convergence of the expanding blogging community and the continuing growth in the $10 billion gourmet coffee market," said Bruce Frcek, Founder and President of Boca Java. "With an estimate of more than 50 million blogs in existence and growing by an estimated 65,000 more per day, there's an enormous opportunity to design coffee products for this untapped consumer audience. Targeting products to an audience that spends a significant amount of time within the online marketplace is a strategic milestone for Boca Java, as we strive to provide connoisseurs with the freshest, best-tasting, highest-quality coffee."
“We are excited to continue creating new blends to match the tastes and personalities of this growing audience.”
Introducing Bloggers Blends
Each blogger-inspired blend has its own identity:
1. Bloggers Boot Up Blend(TM) - Blogging Rocks. (Blend of African, Central and South American Coffees) 2. Bloggers Pajama Passion(TM) - Life's Short. Blog Hard. (Flavored, featuring Vanilla, Kahlua and Caramel) 3. Blogs of Bravery(TM) - The Real Story in Real Time. (Blend of South American Dark and Medium Roasts) 4. New Media Mavericks(TM) - Unfiltered Truth. (Medium Roast from the Tarrazu Region of Costa Rica) 5. Late Night Log In(TM) - Blogger Fuel. (Dark Roasted Blend of South American and Island Coffees) 6. Bloggers Beach Blast(TM) - Go Ahead. Make My Blog. (Flavorful combination of Chocolate Kiss and Caramel).
"Boca Java has created many unique coffees to parallel the variety of blogs themselves. For instance, we even created a coffee blend for military bloggers defending our freedoms," said Frcek. "We are excited to continue creating new blends to match the tastes and personalities of this growing audience."
Bloggers Fuel Next Coffee Product
At www.BloggersFuel.com, bloggers can enter a contest to create a new coffee blend with up to five ingredients of their choice, and name and describe their custom blend. Entries are due by April 21, 2006. Bloggers can then visit the website from April 26th to May 4th and vote for their favorite finalist. The winning blend will be announced on May 8, 2006 and will be produced and added to the Bloggers Blends line.
Although several companies have used blogs as a marketing vehicle, Boca Java is among the first to recognize the impact of bloggers as a consumer group. Boca Java's customizable product and internet distribution model have put the company on the forefront of this trend. Through the interactivity and personalization of www.BloggersFuel.com, bloggers can be active community members and influencers while establishing a new role as consumers. This forum will bring together bloggers of all types to share their ideas and opinions about coffee and related topics. Bloggers will even be able to blog directly with Bruce Frcek, President of Boca Java.
The Unique Online Boca Java Experience
Boca Java is the industry-leading, direct-to-consumer, gourmet coffee company that fresh roasts-to-order. Boca Java's coffee line is comprised of more than 20 signature roasts, estate coffees, and flavored blends, available in regular or decaf, and includes such blends as Boca Sunrise(TM), Palm Beach Passion(TM), and Surfing Safari(TM). Founded in 2002 by Bruce Frcek, President, during his personal quest for a great cup of coffee, Boca Java is committed to providing coffee connoisseurs with the freshest, highest quality, most innovative, and flavorful coffee. Boca Java coffee includes a "roasted-on" date on every bag. All Boca Java coffee starts with specialty-grade Arabica beans, roasted in small batches, and packed at the pinnacle of freshness, for coffee that tastes as good as it smells. This same quality is reflected in the gourmet tea, cocoa and other gifts also available from Boca Java, all of which are customizable. Since its start in 2002, Boca Java has offered innovative products and programs, such as "Operation Million Cup." This program, which began internally, now enables www.BocaJava.com members and visitors to donate freshly roasted gourmet coffee to the troops. Boca Java matches every bag donated, and more than 640,000 cups of coffee have been delivered to the troops to date. Boca Java coffee and tea have been featured on the NBC Today Show and in several news publications. Headquartered in Boca Raton, FL, Boca Java operates Web sites at www.BocaJava.com, www.operationmillioncup.com and www.BloggersFuel.com.