Omega Farms Launches First U.S. Full Dairy Line with Healthy Omega-3s; Offers Consumers Convenient and Delicious Way to Get Needed ''Good Fats''

HAYWARD, Calif.--(BUSINESS WIRE)--March 13, 2006--Omega Farms has launched the first full line of dairy products with all-natural Omega-3's, the fatty acids vital to good health and well-being. Now consumers can easily and conveniently obtain two of the most beneficial Omega-3 fatty acids--EPA and DHA--while receiving the nutritional and heart health benefits of high-quality dairy products, including calcium, protein and essential vitamins and minerals.

Omega Farms' all natural, delicious and nutritious line of products includes Milk with EPA and DHA Omega-3's, Cheese with EPA and DHA Omega-3's, Yogurt with EPA and DHA Omega-3's and Orange Juice with EPA and DHA Omega-3's.

“First and foremost, Omega Farms is about great taste. By adding the Omega-3's, we are simply making our dairy line even more nutritious and beneficial to the consumer who get all the rich, creamy taste along with the benefits of both dairy and Omega-3's.”

Omega-3's are polyunsaturated fatty acids critical to good health, but are not produced by the body and must be obtained from the diet. Two of the most important Omega-3's are EPA (eicosapentaenoic acid) and DHA (docosahexaenoic acid) found in oily, cold-water fish. (Other omega-3's such as ALA, alpha-linolenic acid, must first be converted to EPA and DHA in the body and are not as efficient.) Widespread concerns about contaminants in fish, have led to many people sharply reducing their already low consumption of fish. As a result, experts warn that Americans are not getting enough Omega-3's in their diet.

With Omega Farms products, however, there is now an easy way to get all the benefits of Omega-3's without contaminant concerns or sacrificing delicious taste. Omega Farms' all-natural Omega-3 is derived from the highest quality pure cod fish oil from Norwegian Arctic waters. It is the most pure, potent and direct source of Omega-3. The Omega-3 oil is gently extracted, purified and filtered by Denomega Nutritional Oils without the use of chemical solvents, and meets the U.S. standards for use in certified organic foods. It is used exclusively by Omega Farms for key dairy products in the U.S.

And, of obvious importance to consumers, the oil is 100% odorless and undetectable to the palate in any of the Omega Farms' products. Each serving of Omega Farms dairy products provides 75 mg of EPA and DHA.

Says Cindy DiFerdinand, Nutritionist for Omega Farms, "First and foremost, Omega Farms is about great taste. By adding the Omega-3's, we are simply making our dairy line even more nutritious and beneficial to the consumer who get all the rich, creamy taste along with the benefits of both dairy and Omega-3's."

The health benefits of Omega-3's are well documented. Studies show they may play an important role in the body, from reducing the risk for coronary heart disease and cardiovascular disease, to reducing the risk or progression of Alzheimer's and Parkinson's diseases. Some studies have suggested that Omega-3's help maintain visual and mental function and help reduce joint pain associated with arthritis. Omega-3s are also used to treat depression and bipolar disorder.

Availability

Select Omega Farms dairy products are now available nationally at Wild Oats and at Henry's and Gelson's in Southern California. Omega Farms dairy products are made with grade A homogenized, pasteurized milk from cows not treated with the growth hormone rBST.

For more information about retail stores near you, visit www.MegsOmegaFarms.com

About Omega Farms

Omega Farms, located in Hayward, California, is owned by Pacific Cheese, a family owned and operated producer of high quality dairy products and has played a leading role in California's dairy industry since 1945. The Gaddis family members were early pioneers in the natural foods arena, from raw-milk cheese production in the 1970s, to organic cheeses and cheese free of artificial hormones in the 90s. Through the family business, Pacific Cheese, the Gaddis family perfected high quality cheese making and are innovators in developing health conscious dairy products.

Contacts

Baxter Group for Omega Farms
Lisa Henry, 415-497-7414
lhenry@baxtergroup.biz
Melissa Toteda, 415-567-2587
mtoteda@baxtergroup.biz
www.baxtergroup.biz

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