Industry Expert David Berkowitz Joins Search Marketing Agency 360i as Director of Strategic Planning
Mr. Berkowitz will work with senior management to further develop and communicate 360i's strategy within emerging related fields such as Video Search, Mobile Search, RSS, Podcasting and Pay-Per-Call. He will also work closely with 360i's strategic sales and client services teams to provide enhanced strategic guidance on how to integrate search marketing beyond paid and natural search.
“David's spot-on viewpoints regarding emerging technology and industry shifts will be extremely valuable to both us and our clients as we expand our client offerings”
A frequent speaker and moderator at industry conferences, Mr. Berkowitz will also continue to write his weekly "Search Insider" column for MediaPost, discussing insights within the interactive advertising industry.
Most recently, Mr. Berkowitz served as Director of Marketing for Viewpoint Corporation's rich media advertising group Unicast. Before joining Unicast, Mr. Berkowitz was Director of Marketing with search engine marketing agency iCrossing, where he was responsible for corporate marketing. Previously, he managed both editorial and media relations programs with research firm eMarketer, providing the news media with industry insights and statistics for business/technology stories, leading to frequent eMarketer mentions in leading news publications.
"David's spot-on viewpoints regarding emerging technology and industry shifts will be extremely valuable to both us and our clients as we expand our client offerings," said John Ragals, Senior Vice President and Managing Director of 360i.
"The experience and passion of everyone at 360i, along with the company's vision for where search engine marketing is heading, positions 360i as a true leader for interactive marketing," said Mr. Berkowitz. "I'm thrilled to come on board and add to the value the company brings its clients."
A full-service performance and search marketing agency, 360i delivers customers online, driving superior marketing ROI with an unparalleled combination of highly experienced professionals, integrated solutions and best-of-breed technology. The company's full service integrated approach uniquely positions 360i as a single-source for all search and performance marketing. 360i can provide its clients -- spanning Fortune 500 marketers and major Internet brands -- a rich set of services with accompanying technology to help achieve exceptional return on investment. 360i augments its search capabilities with lead generation and contextual marketing solutions. For more information on 360i, please visit www.360i.com.