Scott Kelby is Recognized as the Top-Selling Computer Book Author in the U.S. for 2005, According to Nielsen BookScan Data

TAMPA, Fla.--(BUSINESS WIRE)--Feb. 15, 2006--For the second consecutive year, Peachpit and the Pearson Technology Group are recognizing Scott Kelby as the number one, top-selling computer book author in the U.S., according to research based on Nielsen BookScan data for the 2005 calendar year. Kelby's books continue to lead the pack with the number one iPod(R) book, "The iPod Book: Doing Cool Stuff with the iPod and the iTunes Music Store;" the number one Photoshop(R) book, "The Photoshop CS2 Book for Digital Photographers;" and the number one Photoshop Elements book, "The Photoshop Elements 3 Book for Digital Photographers."

Kelby published a total of 11 titles in 2005 (17 titles in 2003 and 2004 combined).

“I would challenge anyone to find an author in any discipline, not just computer books, who is more loyal and committed to their readers' satisfaction than Scott Kelby”

President of the National Association of Photoshop Professionals (NAPP), Kelby is widely recognized as the world's best-selling Adobe(R) Photoshop(R) how-to book author, and as a digital imaging guru. He is conference technical chair of Photoshop World Conference & Expo, the largest Photoshop educational event in the world, next scheduled to be held in Miami, March 22-24, 2006. And, as one of the 'Photoshop Guys,' Kelby also hosts the wildly popular video podcast, "Photoshop TV," one of iTunes' top 10 downloaded podcasts.

As president of NAPP, Kelby leads an award-winning team of Photoshop experts, authors, consultants, and trainers that keeps its members on the cutting-edge of Adobe Photoshop techniques and technology. With more than 46,000 members in 106 countries, NAPP is the largest graphics and digital imaging association worldwide. Visit http://www.photoshopuser.com for more information.

"The Photoshop CS2 Book for Digital Photographers" was recently honored with a Hot Award from Professional Photographer magazine, was a Top #10 Pick by Amazon editors for computer books, the #1 Photoshop book in the Amazon Top 10 Pick, and the #3 Amazon Reader Choice for all computer books.

"I would challenge anyone to find an author in any discipline, not just computer books, who is more loyal and committed to their readers' satisfaction than Scott Kelby," said Nancy Aldrich-Ruenzel, vice president of Pearson Technology Group and publisher of the Peachpit group, whose imprints include Peachpit Press, NAPP, New Riders, Adobe Press, lynda.com, and Apple Certified. "He delivers what readers need and want time and time again: fresh techniques, fresh imagery and a down-to-earth, conversational teaching style. He is incredibly deserving of this top spot in computer book publishing for 2005, and we are immensely proud to be Scott's publishing partner."

KW Media Group, the parent company of NAPP, is headquartered in Oldsmar, FL. Corporate information can be found at http://www.kwmediagroup.com; NAPP membership details at http://www.photoshopuser.com; and Kelby book resources at http://www.scottkelbybooks.com.

About Peachpit

Berkeley-based Peachpit has been publishing the industry's best-selling books on the latest in graphic design, desktop publishing, multimedia, Web publishing, digital video and general Macintosh computing since 1986. Its award-winning books feature step-by-step explanations, time-saving techniques, savvy insider tips, and expert advice for computer users of all sorts. It is the home of the internationally recognized "Visual QuickStart Guide" series, the design imprint New Riders and its highly popular "Voices That Matter" series, and is the publishing partner for Adobe Press, lynda.com, NAPP, Apple Certified, and others. Peachpit is a company of Pearson Education, the world's largest education publisher and a Pearson (NYSE:PSO) company. Learn more at http://www.peachpit.com and http://www.pearsoned.com.