Rogers Wireless and Melodeo Introduce North America's First Mobile Podcast Service; Rogers Wireless Makes Podcasts Available Using Melodeo Mobilcast
Rogers Wireless customers now have exclusive access to more than 1,500 Podcasts, covering a range of topics including News and Sports, Comedy and Music. The catalogue of Podcasts is updated throughout the day as new feeds are received, bringing fresh content to subscribers continually. Rogers Podcast Service can be accessed on subscribers' cell phones through the Rogers Wireless navigate mobile Internet portal, within the GET INFO category.
“We're excited to work with Rogers Wireless again, as they are Canada's largest integrated wireless network providing coverage to Canadians from coast-to-coast.”
"Rogers Podcast Service allows our customers to access the latest in digital information and entertainment by bringing one of the fastest growing mediums on the planet, Podcasting, directly to their phones," said John Boynton, Senior Vice President and Chief Marketing Officer, Rogers Wireless. "As the leading wireless carrier in Canada, we know our customers are looking for relevant, timely and exclusive content and with Rogers Podcast Service we are providing them with the latest mobile innovation to feed that need."
"Rogers Wireless was the first carrier in North America to offer mobile music to their customers and are once again leading the way by making Podcasts available directly to their customers, through Mobilcast," said Bill Valenti, executive vice president at Melodeo. "We're excited to work with Rogers Wireless again, as they are Canada's largest integrated wireless network providing coverage to Canadians from coast-to-coast."
The complete catalogue of Podcasts consists of 16 categories, including:
Music News and Sports Food and Drink International ---------------------------------------------------------------------- Health and Science Technology Comedy Travel ---------------------------------------------------------------------- Business & Finance Podcasts Talk Radio Public Radio ---------------------------------------------------------------------- Arts & Entertainment Holiday General Religion ----------------------------------------------------------------------
Podcasts are audio files that are available online for users to download and listen to on their cell phone, PC, MP3 player or through a web browser. Consumers use specialized software to automatically download the Podcast files for listening to at their convenience. Previously, a listener would need to be online or have synchronized their portable media player to their computer to download these Podcast files. Through Melodeo Mobilcast(TM), the Rogers Podcast Service frees the listener to download Podcasts directly to their mobile phones over-the-air. Mobilcast is the first software to eliminate the PC requirement by making it easy to download Podcasts over-the-air to a mobile phone.
The Rogers Podcast Service is now available to Rogers Wireless customers via subscription for an introductory price of $5.00 (Canadian) per month. This service uses Melodeo Mobilcast to make Podcasts available to consumers over-the-air to select Podcast-enabled cell phones. Subscribers can download their choice of Podcasts for immediate listening, and save the ones they want to play again later on their phone. There is no charge for the content of the Podcasts. Customers can visit www.rogers.com/podcasts for more information.
About Melodeo
Melodeo, Inc. is a privately held company in Seattle, Washington, dedicated to creating software and services to bring digital media content to mobile phones. Melodeo provides wireless operators and phone handset manufacturers software that enables delivery of secure digital content to wireless subscribers through an easy-to-use, dynamic user interface. Recognizing the importance of Digital Rights Management, Melodeo offers a distribution model which includes DRM technology to ensure artist and label compensation. For more information, visit the company's website at http://www.melodeo.com, or send email to info@melodeo.com.
About Rogers Wireless
Rogers Wireless Inc. is Canada's largest wireless voice and data communications services provider with offices in Canadian cities across the country, more than 5.9 million customers, and two powerful brands: Rogers Wireless and Fido. Rogers Wireless, which operates Canada's largest integrated wireless voice and data network, providing advanced voice and wireless data solutions to customers from coast to coast, is Canada's only carrier operating on the GSM/GPRS technology platform, the world standard for wireless communications technology. Rogers Wireless is a subsidiary of Rogers Communications Inc. (TSX: RCI; NYSE: RG), a diversified Canadian communications and media company. For further information, please visit www.rogers.com.
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