Turbine Announces Preorder Program for DUNGEONS & DRAGONS ONLINE(TM): Stormreach(TM); Includes Access To The Incredibly Popular Beta!

WESTWOOD, Mass.--(BUSINESS WIRE)--Jan. 11, 2006--Turbine, Inc. today announced an exciting preorder program for DUNGEONS & DRAGONS ONLINE(TM): Stormreach(TM), the highly-anticipated online roleplaying game based on the legendary pen and paper game DUNGEONS & DRAGONS(R). With over 250,000 fans vying for a coveted slot in the Beta program at www.fileplanet.com/promotions/ddo_stormreach/, Turbine is taking the exceptional step of offering a free Beta pass for up to 10 days for anyone who preorders the game. The D&D(R) Online Beta is a unique behind-the-scenes opportunity to play in a developing online world and provide insider feedback to the Turbine development team. DUNGEONS & DRAGONS is under license from the Hasbro Properties Group, the intellectual property development arm of Hasbro, Inc. (NYSE: HAS).

In addition to the free Beta pass, consumers who preorder(a) will receive:

-- Bonus Item: Exclusive +1 in-game amulet for added defense during combat

-- Head Start Access: Play days before the official release, reserve a name, and pick your world

-- Preorder In-box Item: Special limited edition DUNGEONS & DRAGONS ONLINE(TM): Stormreach(TM) poster featuring the red dragon

"For DUNGEONS & DRAGONS fans, this is a great opportunity to become one of the first to play this online game and be a part of the dynamic community that D&D offers," said Jeff Burdeen, vice president for the Hasbro Properties Group.

"This preorder program was designed with the D&D community in mind," said Marc Metis, senior vice president, marketing, Atari, Inc. "By offering fans the opportunity to play the Beta version and gain early access into the completed game, we are giving them the chance to claim bragging rights of experiencing the D&D Online world - before anyone else."

Developed by Turbine and published by Atari, DUNGEONS & DRAGONS ONLINE(TM): Stormreach(TM) is the first and only community-oriented multiplayer online roleplaying game based on the world-renowned DUNGEONS & DRAGONS brand franchise from Wizards of the Coast. This unique online world features highly customizable characters built from authentic DUNGEONS & DRAGONS races, abilities, skills, and feats; real-time action combat; dangerous dungeons with devious traps; hand-crafted, private adventures; monsters and stories from the action-packed and intrigue-laced Eberron(TM) campaign setting; and award-winning visuals. The game is currently scheduled for release in North America on February 28, 2006 on the Windows XP platform.

Preorder boxes containing the coveted Beta DVDs can be found at the following participating retailers: GameStop, Electronics Boutique, Walmart, Best Buy, Target and Amazon. Fans can also get the Beta pass and exclusive in-game bonuses by preordering online through some of these retailers.

(a) A valid credit card or debit card is required to play the full version of DUNGEONS & DRAGONS ONLINE(TM): Stormreach(TM). Internet connection required. Additional online fees apply. The preorder version does not include the full version of DUNGEONS & DRAGONS ONLINE(TM): Stormreach(TM); the full version of the game will be sold separately and is required to redeem some of the preorder items.

About Turbine

Turbine, Inc. is a premier developer, publisher and operator of online subscription entertainment and is headquartered in Westwood, Massachusetts. The company is the largest privately-held online games company in North America. Turbine's catalogue includes some of the most famous online entertainment brands, including Asheron's Call(R), DUNGEONS & DRAGONS ONLINE(TM): Stormreach(TM), and The Lord of the Rings Online(TM): Shadows of Angmar(TM). For more information on Turbine and its services, please visit www.turbine.com.

About Atari

New York-based Atari, Inc. (Nasdaq: ATAR) develops interactive games for all platforms and is one of the largest third-party publishers of interactive entertainment software in the U.S. The Company's 1,000+ titles include hard-core, genre-defining franchises such as DRIVER(TM), The Matrix(TM) (Enter The Matrix and The Matrix: Path of Neo), Stuntman(TM) and Test Drive(R); and mass-market and children's franchises such as Nickelodeon's Blue's Clues(TM) and Dora the Explorer(TM), and Dragon Ball Z(R). Atari, Inc. is a majority-owned subsidiary of France-based Infogrames Entertainment SA (Euronext - ISIN: FR-0000052573), the largest interactive games publisher in Europe. For more information, visit www.atari.com.

About THE HASBRO PROPERTIES GROUP

The Hasbro Properties Group (HPG), the intellectual property development arm of Hasbro, Inc., (NYSE:HAS), translates one of the industry's richest portfolios of brands into a world of fun and excitement for children and adults globally. Through a host of publishing, lifestyle and entertainment platforms, HPG is able to surround fans worldwide with consumer products that expand Hasbro's core brands, such as TRANSFORMERS, DUEL MASTERS, MY LITTLE PONY, MONOPOLY and CANDY LAND, beyond the toy and game aisle, creating rich lifestyle experiences.

DUNGEONS & DRAGONS ONLINE, DUNGEONS & DRAGONS, STORMREACH, and EBERRON and related logos are trademarks of Wizards of the Coast Inc. in the United States and/or other jurisdictions, and are used with permission. Hasbro and its logo are trademarks or registered trademarks of Hasbro, Inc. in the U.S. and/or other jurisdictions, and are used with permission. Atari and the Atari logo are trademarks or registered trademarks of Atari, Inc. in the U.S. and/or other jurisdictions, and are used with permission. Turbine and the Turbine logo are trademarks or registered trademarks of Turbine, Inc. in the U.S. and/or other jurisdictions. Copyright 2006 Atari, Inc. All rights reserved. All other trademarks are the property of their respective owners.