AquaCell Expands Water Cooler Advertising Program Beyond Retail; 'Coolertising' Now Available in Hair Salons; Program Also Expanded to Law Offices

RANCHO CUCAMONGA, Calif.--(BUSINESS WIRE)--Jan. 10, 2006--AquaCell Technologies (OTC:AQUA) announced today that its AquaCell Media subsidiary has expanded its water cooler advertising program beyond retail stores to hair salons and law offices.

Currently, the hair salons are carrying ads for the new CBS comedy "Courting Alex," while Esquire Deposition Service, a Hobart West company, will be advertising on the coolers installed in law offices.

“Extending beyond retail to service-oriented professions increases the exposure of our 'Coolertising' program. Beauty salons and law offices are just two areas out of numerous opportunities into which we can expand our program.”

"'Coolertising' can be used to reach people out of home, especially where they congregate and any place they are waiting - where they become a captive audience," said Karen Laustsen, president of AquaCell Technologies. "Extending beyond retail to service-oriented professions increases the exposure of our 'Coolertising' program. Beauty salons and law offices are just two areas out of numerous opportunities into which we can expand our program."

"Coolertising" is a way for advertisers to reach a totally new market. The out-of-home segment of the advertising industry is growing, as advertisers need to find an alternative way to hold the consumer's attention long enough for the advertising message to have an impact. "Coolertising" does just this - since there is no page turning, channel surfing or mouse clicking.

About AquaCell

AquaCell Technologies Inc. is based in Rancho Cucamonga. Its AquaCell Media Inc. subsidiary installs its patented self-filling Aquacell 1000 Bottled Water Cooler Systems free of charge into various locations, including retail establishments. AquaCell Media retains ownership of the coolers, and revenue is generated through "Coolertising" - the sale of targeted advertising on the band of the cooler's permanently attached five-gallon bottle, for the promotion of products and/or services pertinent to the demographics and location, similar to the concept of billboard advertising.

The company also manufactures products for water filtration and purification through its Aquacell Water Inc. subsidiary. Its products address various water treatment applications for municipal, industrial, commercial, and institutional applications. These applications range from providing purified drinking water to processing water for industrial and commercial manufacturing.

Safe Harbor. Statement Under the Private Securities Litigation Reform Act of 1995.

Certain statements in this press release constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the company to be materially different from any future results, performances or achievements expressed or implied by such forward-looking statements. Forward-looking statements include, but are not limited to, statements about: our ability to continue relationships with customers; our ability to offer our products at competitive prices; and our ability to use the most current technology for our products.