FamilyMediaGuide.com Reports 68 Uses of 'F-word' on Stern's First Sirius Broadcast -- 'The Howard Stern Shockulator' Provides Complete Data

LOS ANGELES--(BUSINESS WIRE)--Jan. 9, 2006--FamilyMediaGuide.com, the leader in free entertainment media content analysis, has now established itself as the home of "The Howard Stern Shockulator," a quantified tabulation of Stern's use of profanity and sexual content on his new uncensored Sirius Satellite Radio program.

The self-proclaimed "King of All Media" began his first official day of uncensored broadcasting beginning at 6 a.m. Eastern time. Three specially trained auditors from FamilyMediaGuide.com were immediately hard at work "data capturing" the show. The complete results of this analysis will be posted on FamilyMediaGuide.com later today.

“With our ability to identify and track the profanity, sex, violence, drug use and illegal behavior content in any medium, creating a free measurement tool like 'The Howard Stern Shockulator' is just one example of our capabilities”

Preliminary numbers from the tabulation, which underwent a rigorous three-step validation process, have the five and a half hour broadcast containing 68 F-words, 34 A-holes, 17 uses of the C-word that pertains to men and 10 uses of the C-word that pertains to women.

"With our ability to identify and track the profanity, sex, violence, drug use and illegal behavior content in any medium, creating a free measurement tool like 'The Howard Stern Shockulator' is just one example of our capabilities," stated CEO David G. Kinney. "FamilyMediaGuide.com presents over 3,000 movie, video game, television, and, now, selected radio programming summaries, along with independent ratings, as an alternative to traditional MPAA and ESRB systems. We support an uncensored media environment that allows consumers to decide for themselves whether content such as Stern's is of interest, based on their own standards of suitability."

About FamilyMediaGuide.com and MediaData Corporation

FamilyMediaGuide.com, a division of MediaData Corporation, provides free entertainment media content analysis directly to consumers. Based on extensive database-driven technology which utilizes approximately 4000 rules and algorithms, a specially trained staff of auditors record instances of profanity, sex, violence, drug use and illegal behavior in current film releases, DVDs, TV programs, music videos and video games. This data goes through three independent stages of validation and proprietary technology generates an independent rating ensuring objectivity. The MediaData independent ratings system is superior to existing industry association-based review approaches which assign ratings based upon the subjective opinions of a select group of individuals employed by their respective industries.