L'Oreal Paris Signs Penelope Cruz as New Spokesperson
"I'm very excited and very honored to be a part of L'Oreal," said Cruz. "I've seen this campaign and have said 'Because I'm Worth It' with my friends since we were little girls, and I always thought the advertisements were very charming, and beautiful, and they give out good messages to woman to take care of themselves and make time to feel good about themselves."
“Penelope is a charismatic woman ... beautiful, of course, but above all, her personality is what really appealed to us. Indeed, she embodies the L'Oreal Paris of today's woman -committed and feminine at the same time.”
"We're thrilled that Penelope Cruz is joining the L'Oreal Paris family of spokespeople," says Carol J. Hamilton, president of the L'Oreal Paris division of L'Oreal USA, Inc. "Penelope is a natural beauty whose elegance, sophistication and self-confidence make her a wonderful role model for women and a perfect representative for L'Oreal."
According to Youcef Nabi, L'Oreal Paris International General Manager, "Penelope is a charismatic woman ... beautiful, of course, but above all, her personality is what really appealed to us. Indeed, she embodies the L'Oreal Paris of today's woman -committed and feminine at the same time."
Penelope Cruz has proven herself to be one of the most versatile, young actresses by playing a variety of compelling characters. First introduced to American audiences in the Spanish films Jamon, Jamon and Belle Epoque, in 1998 she starred in her first English language film, Hi-Lo Country for director Stephen Frears opposite Woody Harrelson, Patricia Arquette and Billy Crudup. In 1999, Cruz won the Best Actress award at the 13th Annual Goya Awards given by the Spanish Academy of Motion Pictures Arts and Sciences for her role in Fernando Trueba's "The Girl of Your Dreams."
Confirming her status as Spain's hottest international actress, Cruz landed the coveted role opposite Matt Damon in the film adaptation of "All the Pretty Horses," directed by Billy Bob Thornton. Next, she portrayed Isabella, in "Woman on Top" for Fox Searchlight. The film was a whimsical tale of a gifted gourmand who journeys across the world in search of success, but ultimately finds herself.
Other featured credits include her starring role in the thriller "Open Your Eyes," "Twice Upon a Yesterday," Pedro Almovodar's "Live Flesh" and "Talk of Angels." Additionally, Cruz co-starred in Pedro Almovodar's critically acclaimed "All About My Mother" which was awarded the Golden Globe and Oscar for Best Foreign Film.
Up next for Penelope was New Line's "Blow" for director Ted Demme. The film portrayed the true story of how cocaine became the designer drug in the U.S. in the early 70's seen through the eyes of an American, played by Johnny Depp, who became one of the biggest traffickers for reputed drug kingpin Carlos Escobar. Cruz portrayed Depp's wife. She next starred opposite Nicolas Cage and Christian Bale in "Captain Corelli's Mandolin." The film, directed by John Madden was shot in Greece and is based on Louis de Bernieres' bestselling novel set during WWII.
Penelope next starred opposite Tom Cruise in the erotic thriller "Vanilla Sky." The film also starred Cameron Diaz and Jason Lee and was directed by Cameron Crowe. She then tackled "Masked & Anonymous," "Fan Fan la Tulipe," which opened the 2003 Cannes Film Festival, and "Don't Tempt Me." She received rave reviews for her performance in "Don't Move" (Non ti Muovere) in which she was honored with a David Di Donatello Award (Italian Oscar) and European Film Award for Best Actress.
Penelope's next films only added to her already brilliant and diverse choice of film credits. Recent films include "Gothika," in which she co-stared with Halle Berry and Robert Downy Jr; director John Duigan's romantic drama "Head in the Clouds" opposite Charlize Theron and Stuart Townsend; "Noel" opposite Susan Sarandon; and "Chromophobia" with Ralph Fiennes released in 2005. Penelope also co-stared with Matthew McConaughey and William H. Macy as Dr. Eva Rojas in "Sahara," an action packed film which opened this past spring.
Penelope will next be seen in "Bandidas," being released by Fox in early 2006. Starring with her best friend Salma Hayek, they portray two bank robbers in turn of the century Mexico. Penelope recently finished production on "Volver" where she once again teams up with director and friend Pedro Almodovar. She is currently working on "The Good Night," written and directed by Jake Paltrow.
The L'Oreal Paris division of L'Oreal USA, Inc. is a total beauty care company with such well-known products as Preference, Excellence Creme, Feria, Feria for Men, Couleur Experte, ColorSpa Moisture Actif and ColorSpa for Men haircolor, Studio Line styling products, the VIVE line of shampoos and conditioners, the L'Oreal Kids hair care line, Dermo-Expertise and Body Expertise skincare and L'Oreal Color Cosmetics.